What you'll be doing:

Develop, plan, execute and track high performing marketing campaigns to drive brand awareness and achieve demand generation objectives
Help marketing team achieve strategic goals and meet KPIs
Track and analyze the performance of marketing campaigns across email, social, digital, event and other channels
Run digital campaigns across organic and paid channels, analyzing results and optimizing future efforts
Create, test and refine product positioning and messaging
Direct and manage internal and external resources such as designers or agencies
Monitor all marketing project requirements, deadlines, schedules, dependencies and costs
Create compelling marketing content (e.g., blog posts, social media posts, collateral, presentations, etc.)
Research competitive offerings and identify ways to effectively demonstrate company differentiators
Provide regular status reports to fellow team members and management on marketing projects
Assist in developing effective company marketing strategies
Assist in creating and tracking marketing budget
Stay current with new technologies to improve marketing processes

What you're bringing:

3+ years of proven marketing experience
Excellent verbal and written communication skills; demonstrated strong business writing ability
Experience in executing campaigns that drove quantitative business results
Strong analytical, data-driven and testing mindset
Experience in developing compelling product positioning and messaging
Experience using marketing automation platforms, CRMs and other related marketing software applications and technologies (e.g. email, online advertising)
Strong attention to detail
Excellent organizational and project management skills
Team player; strong bias towards collaboration
Experience in copywriting, web design, SEO, online advertising and/or analytics a plus
Bachelor’s degree in marketing or related field; advanced business degree a plus
Marketing certification / education preferred

Marketing Manager