Essential Duties and Responsibilities:

The Marketing Manager is responsible for creating, implementing and managing plans and projects with the aim of increasing brand awareness and thus market share.

• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.


• Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.


• Establishes marketing goals to ensure market share and profitability of products and/or services.


• Achieves satisfactory profit/loss ratio and share of market performance.


• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.


• Collaborating with managers and cross-functional teams to produce effective promotional materials of all types


• Plan and implement advertising campaigns of all types, frequencies and sizes


• Manage and update website and digital presence including social media, and SEO efforts


• Plan, manage and carry out events including trade shows, open houses, customer events, etc.


• Plan and compose news releases and distribute to appropriate media


• Coordinating with and managing agency partners and marketing vendors


• Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions


• Developing schedules and maintaining deadlines


• Reporting advertising results and audience growth information using a range of metrics and KPI reports


• Achieves satisfactory profit/loss ratio and share of market performance.

• Miscellaneous marketing projects as needed and upon request