HiringCafe
Posted 2w ago

Marketing Manager

@ LightPath Technologies
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Orlando or Plano or Hudson
OnsiteFull Time
Responsibilities:managing tradeshows, executing campaigns, generating leads
Requirements Summary:Bachelor's degree required, 5+ years marketing experience (B2B and defense/security preferred). Experience managing tradeshows, digital marketing, social media, paid advertising, CRM (Salesforce), Microsoft Excel, PowerPoint, Word, Outlook, strong project management and communication skills, travel up to 10%.
Technical Tools Mentioned:CRM (Salesforce), Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Outlook, Google Ads, LinkedIn, Facebook, Instagram
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Job Description

LightPath Technologies, Inc. is a leading global provider of precision optics and photonics solutions, serving defense, aerospace, medical, and industrial markets. With decades of expertise and a strong culture of innovation, LightPath designs and manufactures advanced optical components and systems that power some of the world’s most demanding applications. We offer a collaborative, technology-driven environment, opportunities to work on cutting-edge programs, and a comprehensive benefits package that supports our employees’ health, growth, and work-life balance.



We are currently looking for a Marketing Manager to join our team onsite. The preferred location is our Orlando, FL office but could be located in Plano, TX or Hudson, NH. We offer a 9/80 work schedule and foster a professional, high-energy culture where employees are empowered to succeed.



We are seeking a results-driven and creative Marketing Manager to lead and execute our marketing strategy across multiple channels. This role is responsible for driving brand awareness, generating qualified leads, and supporting revenue growth through the management of tradeshows, digital marketing, social media, advertising, website optimization, and other key marketing initiatives.



The ideal candidate is both strategic and hands-on—capable of planning campaigns while also executing day-to-day marketing activities.



Digital Marketing & Social Media




  • Develop and implement social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.)

  • Create and manage engaging content calendars aligned with brand messaging

  • Monitor engagement, respond to inquiries, and build online community presence

  • Analyze performance metrics and optimize campaigns for growth and engagement



Advertising & Campaign Management




  • Plan and execute paid advertising campaigns (digital, print, and industry publications)

  • Manage budgets and optimize campaigns for ROI (Google Ads, social ads, etc.)

  • Coordinate with external agencies and media partners as needed

  • Track campaign performance and provide actionable insights



Website Management & Content




  • Oversee company website, ensuring content is current, optimized, and user-friendly

  • Collaborate with internal teams or vendors on SEO, UX, and website enhancements

  • Develop landing pages and conversion-focused content

  • Monitor website analytics and continuously improve traffic and engagement



Brand & Content Development




  • Maintain consistent brand messaging across all marketing channels

  • Develop marketing collateral including brochures, presentations, and case studies

  • Support product launches and promotional initiatives

  • Create compelling content (blogs, email campaigns, newsletters)



Marketing Strategy & Analytics




  • Develop and execute integrated marketing plans aligned with business goals

  • Work closely with Sales and BD leadership to drive lead generation and pipeline growth

  • Track KPIs and marketing performance metrics

  • Provide regular reporting and strategic recommendations



Tradeshow & Event Marketing




  • Plan, coordinate, and execute all aspects of tradeshows and industry events

  • Manage booth design, logistics, vendor relationships, and promotional materials

  • Collaborate with sales teams to maximize event ROI and lead capture

  • Develop pre-event, onsite, and post-event marketing campaigns

  • Track and report on event performance and lead conversion