Posted 1mo ago

Marketing Manager

@ Mercatus Center
Arlington, Virginia, United States
HybridFull Time
Responsibilities:Email marketing, Event planning, Content production
Requirements Summary:3+ years in marketing, communications, events, or digital media; strong writing/editing/content strategy; experience with email marketing and social media; data-driven decision making.
Technical Tools Mentioned:Marketing Cloud, Mailchimp, HubSpot, Sprout Social, Salesforce, Cvent, Canva, Adobe Creative Suite
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Job Description

About the Role:



The Mercatus Center at George Mason University is hiring a Marketing Manager to join our Marketing and Production Team. This role is a great opportunity for someone motivated by a mission-driven organization who can amplify the reach of our scholars and their ideas.



You'll work closely with the Director of Marketing and Production and collaborate with program teams, scholars, and designers to develop integrated campaigns and strategies that bring Mercatus's research and talent to the right audiences.



This is a hybrid role requiring two in-office days per week, with occasional additional on-site days based on team projects, events, or organizational priorities.



Responsibilities:



Email Marketing




  • Build, test, and schedule email campaigns in our email marketing platform across a range of formats—newsletters, event promotions, and lead generation.

  • Develop strategy and leverage segmentation, automation, and A/B testing to improve engagement and support organizational goals.



Event Marketing




  • Lead event marketing and promotion campaigns from strategy through execution, coordinating across email, social, and other digital channels to drive registrations and awareness.



Social Media and Content Production




  • Partner with our social media lead to develop campaigns that promote Mercatus scholars and their work.

  • Contribute platform-specific content, digital assets, and short-form content—including graphics, video clips, and audio excerpts drawn from podcasts and events—ensuring everything is on-brand and optimized for each audience.



Data & Reporting




  • Maintain data integrity, build reports, and translate performance metrics into clear, actionable insights for the team and internal stakeholders.



Cross-Team Partnership




  • Collaborate with program teams, scholars, and design to plan and execute integrated marketing campaigns.

  • Help develop SOPs, templates, and best practices that make it easier for teams across Mercatus to communicate effectively and consistently.