Position Summary  

The Marketing Manager is a creative, strategic, and highly organized individual who will lead the Museum’s marketing and communications efforts. This role is responsible for growing audience awareness, increasing visitation and membership, promoting exhibitions and programs, creating visual materials, and maintaining a strong and cohesive brand presence across digital and traditional platforms.

The ideal candidate is equal parts strategist and doer, comfortable developing campaigns while also writing copy, creating graphics, managing digital communications, and supporting day-to-day marketing execution for dynamic and growing.

Primary Job Duties

• Marketing & Audience Growth 

Develop and execute marketing strategies for exhibitions, public programs, rentals, membership, and institutional initiatives Create integrated campaigns across email, digital advertising, social media, web, and partnerships Track performance metrics and provide reporting on campaign effectiveness, attendance, engagement, and audience growth Identify opportunities to grow new and returning audiences. 

• Digital Communications 

Manage museum email marketing calendar and newsletter production Maintain and update museum website content and event information Oversee digital advertising campaigns and media placements Support SEO and digital discoverability efforts. 

• Brand & Content Oversight 

Maintain consistent museum voice, branding, and messaging. Design and create visual content to support exhibitions, events, and communications. Collaborate with Community Engagement & Events Manager on content strategy and campaign execution. Coordinate creative vendors as needed. Ensure marketing assets align with institutional priorities and exhibition schedules. 

• Media & Partnerships 

Serve as key contact for media opportunities and press coordination. Develop promotional partnerships with community organizations, tourism partners, and cultural institutions. Support sponsorship visibility and partner deliverables. Required Skills, Specialized Knowledge, and Competency Requirements

General Support 

• Attend key museum events and programs to support promotion and documentation. 
• Collaborate across departments to ensure strong communication and seamless program promotion. 
• Other duties as assigned. 

Qualifications:

• 3–5+ years experience in marketing, communications, museums, nonprofit, arts, hospitality, or related sectors 
• Excellent writing and storytelling skills 
• Experience with email marketing, CMS/websites, and digital advertising 
• Experience with Adobe suite 
• Strong project management and organizational skills 
• Photography/video/content experience a plus 

Passion for arts, culture, dogs, or mission-driven work preferred 

The salary range in New York City for this position is $ 65,000 - $70,000 /year; however, salary offered may vary depending on skill, experience, job-related knowledge.