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Posted 1mo ago

Marketing Manager

@ Mountain State Oral & Facial Surgery
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Hurricane, West Virginia, United States
OnsiteFull Time
Responsibilities:Manage campaigns, Oversee content, Collaborate on acquisition
Requirements Summary:3-5 years healthcare marketing experience; degree in Marketing/Business/Communications; digital marketing tools; HIPAA familiarity; travel up to 40%; strong communication and project management.
Technical Tools Mentioned:Google Analytics, SEO, SEM, Social Media Advertising, Marketing Automation, CRM
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Job Description

About P3 Partners:

Our company has served as the administrative partner for prominent providers specializing in oral and maxillofacial surgery in the states of West Virginia, Virginia, Kentucky, and North Carolina since its establishment in 2018. Our mission is to provide dedicated management and administrative support to help practices optimize their business for success.

At P3 Partners, we’re committed to fostering a workplace where employees can thrive throughout every stage of their careers. We’re looking for team-oriented professionals who are passionate about growth and excellence.

Join our growing team and be part of a practice that values both patient care and employee well-being.

The Marketing Manager for P3 is responsible for developing and implementing strategic marketing initiatives to enhance the brand presence, patient acquisition, and retention across multiple locations. This role involves collaboration with clinical teams, digital marketing specialists, and external vendors to create effective marketing campaigns that align with the organization's goals.

Key Responsibilities:

Strategic Planning & Execution:

  • Manage and optimize multi-channel marketing campaigns, including digital, print, social media, and traditional advertising.
  • Analyze market trends, patient demographics, and competitor activities to inform marketing strategies.

Brand Management:

  • Oversee the creation and distribution of branded content, including brochures, website content, and promotional materials.
  • Develop and maintain relationships with vendors, communities, and referrals to promote services and reputation.

Patient Acquisition & Retention:

  • Collaborate with Director to design and implement patient acquisition strategies, social media advertising, and referral programs.
  • Oversee patient retention programs, including loyalty programs, patient satisfaction surveys, and follow-up communication.

Digital Marketing:

  • Manage online presence, including the website, social media profiles, and online directories.
  • Implement and optimize strategies to increase online visibility and attract new patients.
  • Analyze digital marketing metrics to track the effectiveness of campaigns and adjust strategies as needed.

Content Creation:

  • Manage content creation for various platforms, including blogs, social media, email newsletters, and video content.
  • Collaborate with the clinical team to produce educational content that promotes oral surgery services and patient education.
  • Ensure all content adheres to industry regulations and guidelines.

Budget Management:

  • Track and report on the ROI of marketing activities.

Event Planning & Community Outreach:

  • Coordinate and manage events to promote oral surgery services and educate the community.
  • Develop relationships with local organizations and influencers to enhance brand visibility.

Reporting & Analytics:

  • Regularly report on key performance indicators (KPIs) and marketing metrics to senior management.
  • Use data analytics to inform decision-making and optimize marketing strategies.
  • Conduct market research to identify opportunities for growth and improvement.