The Marketing Manager implements the strategic direction and oversight for NEMS’ marketing efforts. This role develops and implements integrated strategies that drive enrollment, engagement, revenue, and overall brand visibility across all program areas. The Marketing Manager leads the marketing function, including staff and external partners, ensuring effective execution, clear prioritization, and alignment with organizational goals.

 

ESSENTIAL JOB FUNCTIONS:

• Designs and implements integrated, multi-channel marketing strategies aligned with organizational priorities, using audience insights and data to drive results.
• Fosters cross-departmental alignment and collaboration, ensuring marketing is effectively integrated into program planning, enrollment cycles, and key organizational initiatives.
• Serves as brand steward, ensuring consistency in voice, visual identity, and messaging across all platforms, programs, and touchpoints.
• Partners with other departments and leaders to identify growth opportunities and translate organizational priorities into effective marketing initiatives.
• Establishes priorities and allocate resources, including budget, time, and team capacity, to maximize impact and return on investment.
• Oversees storytelling, content strategy, and communications channels including digital, email, social, web, and print to strengthen engagement and audience connection.
• Builds and optimizes marketing systems and infrastructure, including CRM integration, campaign workflows, and analytics to support efficient and scalable execution.
• Tracks, analyzes, and reports on performance, translating data into actionable insights that improve strategy, conversion, and decision-making.
• Manages and develops the marketing function, including staff, contractors, and agency partners, providing clear direction, accountability, and professional growth.
• Fosters cross-departmental alignment and collaboration, ensuring marketing is effectively integrated into program planning, enrollment cycles, and key organizational initiatives.
• Supports leadership and strategic planning efforts by contributing a marketing and communications perspective to broader institutional priorities.
• Develops and delivers content that drives member engagement and deepens relationships.
• Provides governance across channels to ensure alignment with brand.
• Communicates effectively and presents recommendations, performance, and insights to executive leadership; influences decisions and drives alignment across senior stakeholders.
• Develops insights from marketing research, data analytics and marketing analytics and incorporates into marketing strategy and tactics.
• Strengthens the organization’s reputation and community presence through relationships with partners, stakeholders, and the broader community.
• Performs other job duties as required by manager/supervisor.