• Own the full go-to-market lifecycle — from annual planning through post-launch analysis — in close partnership with Product Management and Sales.
• Serve as ODL's internal authority on products and markets, turning category knowledge into clear positioning, messaging, and sales tools that set us apart from the competition.
• Build and execute a multi-channel content strategy that strengthens the brand and delivers a consistent, compelling experience at every customer touchpoint.
• Champion the voice of the customer through feedback loops — surveys, interviews, and win/loss analysis — translating insights into actionable marketing strategies and sales enablement materials.
• Establish and manage a digital media framework in partnership with the internal digital team and external agencies, driving measurable brand awareness and qualified demand.
• Design and execute a tradeshow strategy that elevates the ODL brand, deepens customer relationships, and generates meaningful opportunities for the sales team.
• Lead Annual Product Catalog development as both a sales tool and customer experience asset, ensuring it supports the buying journey from discovery to decision.
• Develop and optimize Omni-Channel marketing campaigns that create a seamless customer experience and link directly to revenue targets.
• Stay close to the market through ongoing customer engagement, turning insights into smarter marketing strategies and keeping the sales team informed on trends and shifts.

Requirements

• Proficiency in marketing analytics tools and CRM systems, with experience in interpreting data to inform decisions.
• Experience in planning and executing marketing campaigns across multiple channels.
• Leadership skills, with the ability to guide and collaborate with cross-functional teams including Product Management and Sales.
• Strong communication skills, including the ability to present ideas effectively to various stakeholders.
• Experience in managing marketing budgets and measuring campaign performance against revenue targets.
• Strong understanding of current marketing trends and digital marketing practices.
• Analytical and strategic thinking skills, with the ability to develop marketing plans based on market insights.
• Knowledge of brand management principles and experience in product marketing.
• Experience developing sales enablement tools and materials that support the customer buying journey.
• Familiarity with new product development processes and the ability to contribute marketing perspective from ideation through launch.

3-5 Years of professional Marketing experience

Bachelor’s degree with emphasis in marketing or related field preferred

Hubspot and/or SalesForce certification

Shift

First Shift (United States of America)