HiringCafe
Posted 1mo ago

Marketing Manager

@ Openforce
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Scottsdale, Arizona, United States
RemoteFull Time
Responsibilities:Build campaigns, Manage marketplace initiatives, Monitor campaign performance
Requirements Summary:5+ years in digital media management and paid media (Google Ads); website management (HubSpot CMS); creative asset creation; affiliate/partner programs; analytics and optimization; strong collaboration.
Technical Tools Mentioned:Google Ads, HubSpot CMS, Canva
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Job Description

Job Description: Marketing Manager   



 



About Us 



Openforce delivers industry-leading software and services that enable contracting companies and independent contractors (IC vendors) to grow faster, operate more efficiently, and reduce risk. In addition to compliance, insurance, and payment solutions, we offer a Small Business Marketplace where IC vendors (small business owners) can access tools, resources, and exclusive discounts on essential business expenses, helping them lower overhead and run stronger businesses. 



 



Position Summary 



We're looking for a sharp marketing manager to manage our digital media efforts with the goal of increased awareness and engagement amongst contracting companies who manage a 1099 workforce. This person will also manage our Marketplace program, a role that sits at the intersection of partner sales, program development, analytics, and IC vendor success.  



 



Responsibilities 



Digital Media Management 





  • Build, launch, and manage campaigns across paid media channels (ex. Google, LinkedIn) 







  • Conduct keyword research, audience targeting, and ad copy testing to improve performance 







  • Manage budgets, bidding strategies, and spend allocation to maximize ROI  







  • Implement and maintain conversion tracking and ensure data accuracy  







  • Manage inbound lead flow process from AI SDR tool, to HubSpot lead routing, to landing page CRO 







  • Continuously test new strategies, creatives, and channels to scale performance 







  • Monitor and optimize campaigns based on performance metrics (CTR, CPC, CPA, conversion rate, ROAS) 







  • Analyze results and report on campaign performance, provide comprehensive insights and optimization recommendations 







  • Stay current on evolving digital marketing trends, emerging channels, and AI-driven tools to continuously improve performance and identify new growth opportunities 





Marketplace Management  





  • Prospect, negotiate, and close new, exclusive partner agreements 







  • Reconcile monthly partner reports   







  • Champion marketplace visibility across owned and earned channels 







  • Collaborate with SAMs and Sales teams to weave marketplace into core value proposition for clients and prospects 







  • Monitor engagement rates, develop insights, and make proper optimizations 







  • Ensure marketplace UX is kept up to date with latest partners/offers 







  • Manage 3rd-party experience provider to ensure high engagement  







  • Manage rewards budget (giftcards and sweepstakes) to drive repeat visits