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Posted 2mo ago

Marketing Manager (PA, Exton)

@ The Food Source International
Exton, Pennsylvania, United States
OnsiteFull Time
Responsibilities:develop strategies, manage brands, coordinate execution
Requirements Summary:5+ years in B2B marketing, preferably in food or technical services; experience across multiple brands; strong PM and presentation skills; cross-functional collaboration in R&D and operations.
Technical Tools Mentioned:PowerPoint
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Job Description

Role Overview



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The Marketing Manager will lead and execute marketing strategies across multiple businesses within The Food Source umbrella. This role is hands-on and highly collaborative, supporting B2B sales, R&D, and leadership teams in a technical food ingredient environment.



We are seeking a strategic and execution focused marketer who can translate complex capabilities within ingredients, flavors, seasonings, blending, logistics, and R&D into clear, compelling, and sales-enhancing marketing assets. This role is critical to improving brand consistency, sales enablement, lead generation, and go-to-market effectiveness across multiple operating entities.



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Success in This Role Looks Like:




  • Sales teams consistently use and trust marketing materials.

  • Marketing assets clearly communicate technical capabilities and customer value.

  • Marketing execution scales as the business grows.

  • Marketing assets deliver the clear message, consistent with the tone and voice of the brand.

  • Leadership and sales see marketing as a strategic and operational partner.



Key Responsibilities




  • Marketing Strategy & Brand Management

  • Develop and manage B2B marketing strategies across multiple Food Source businesses.

  • Maintain consistent brand positioning while supporting distinct business units and service lines.

  • Translate technical capabilities into clear customer-facing value propositions.

  • Partner with leadership, sales, R&D, and operations to align marketing priorities with commercial goals.

  • Support internal needs with creative marketing requirements, such as recruiting, employee engagement, and morale.

  • Oversee the marketing functions of a small support team, including those with marketing responsibilities as a portion of their role, as well as those still developing the marketing acumen.



Marketing Production & Execution



Manage day-to-day marketing production activities including:




  • Design and creation of sales and marketing materials

  • PowerPoint presentations (sales decks, customer presentations, internal training)

  • Product demonstration support materials

  • Promotional items and branded collateral

  • Coordinate with internal teams and external vendors (designers, printers, agencies).

  • Website maintenance and updates.

  • Ensure projects are delivered on time, on budget, and aligned with brand standards.

  • Own asset organization, version control, and accessibility for sales teams.

  • Coordinate management of assets and inventory.



Sales Enablement & Customer Support




  • Develop tools and materials that directly support sales conversations.

  • Collaborate with sales to identify material gaps and improve close rates.

  • Support product launches, customer visits, and trade events.

  • Ensure marketing assets are practical, technical, and easy for sales teams to deploy.



Planning, Workflow & Project Management




  • Manage marketing calendars, project timelines, and priorities across businesses.

  • Balance multiple workstreams and business needs without losing execution quality.

  • Continuously improve marketing workflows and vendor relationships.



Key Performance Indicators (KPIs)



Sales Enablement Impact




  • Adoption and usage of marketing materials by sales teams

  • Sales feedback on material effectiveness

  • Reduction in custom/one-off material requests



Delivery & Execution




  • On-time completion of marketing projects

  • Budget adherence for marketing production and promotional spend

  • Cycle time from request to delivery



Brand Consistency & Quality




  • Consistency of messaging across businesses and materials

  • Quality and clarity of technical-to-commercial translation

  • Stakeholder satisfaction scores (sales, R&D, leadership)



Efficiency & Scalability




  • Improved reuse of marketing assets across brands

  • Vendor cost efficiency and performance

  • Improved internal workflows and reduced rework



Qualifications




  • 5+ years of B2B marketing experience, preferably in food or technical services.

  • Strong experience supporting B2B sales organizations.

  • Proven ability to manage multiple brands or business units simultaneously.

  • Excellent project management and organizational skills.

  • Strong PowerPoint and presentation development experience.

  • Comfort working in a technical, R&D-driven environment.

  • Ability to work cross-functionally and manage multiple priorities.