Franchise Marketing Strategy & Planning

• Plan, execute, and manage the overall strategy for franchise marketing including digital media, trade media, social media, advertising, and industry events
• Develop and manage the franchise marketing budget including advertising, trade media, production, social media, and event investments to ensure strong ROI
• Track marketing performance and adjust strategies based on results

Franchise Lead Generation & Pipeline Support

• Generate and qualify franchise development leads through digital channels including social media, web, email, and trade shows
• Partner with the Franchise Development team to ensure marketing programs support the sales pipeline
• Develop and manage email marketing programs that nurture franchise prospects

Digital Marketing & Content

• Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputation
• Develop and publish digital content including written, visual, and video assets
• Manage LinkedIn accounts for franchise development leaders and ensure alignment with overall brand strategy
• Oversee updates and optimization of the franchising website and related microsites, ensuring SEO alignment and performance tracking

Franchise Marketing Materials

• Manage the design and updates of franchise brochures, presentations, and customized marketing collateral
• Maintain franchise development presentations aligned with annual FDD updates and development opportunities
• Create and publish franchise newsletters and marketing communications

Public Relations & Trade Media

• Manage trade media advertising schedules and coordinate design and delivery of materials to publications
• Assist in managing the franchise PR agency relationship
• Amplify media coverage through social channels, company platforms, and internal communications

Events & Industry Presence

• Manage booth design, marketing materials, and promotional support for franchise events and trade shows such as AAHOA
• Attend industry conferences and franchise meetings to support the franchise development team and capture content for marketing channels
• Build relationships with hospitality and franchise networking groups

Cross-Functional Collaboration

• Attend franchise development and marketing meetings to stay aligned on strategic priorities
• Act as a connector between marketing, franchise development, and communications teams
• Support marketing, events, and other internal initiatives as needed

Required Qualifications

• Bachelor’s degree in marketing, Communications, or a related field, or equivalent professional experience
• 3 or more years of experience in marketing, communications, or digital marketing
• Experience supporting marketing initiatives that drive brand awareness, engagement, or lead generation
• Working knowledge of digital marketing channels including social media, website management, and search engine optimization (SEO)
• Experience developing marketing content across multiple formats including written, visual, and video
• Strong written and verbal communication skills
• Proficiency with Microsoft Office including Excel, Word, and PowerPoint
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Detail oriented with the ability to work effectively in a fast-paced environment
• Ability to travel up to 15%

Preferred Qualifications

• Experience in franchise, hospitality, real estate, or B2B marketing environments
• Familiarity with marketing programs that support franchise development or sales pipelines
• Understanding of hotel trade media and industry publications
• Experience managing social media accounts for business or executive leadership
• Understanding of how digital marketing contributes to brand visibility, lead generation, and website traffic
• Experience working with PR agencies or external marketing partners
• Ability to lead marketing initiatives or coordinate cross-functional projects when required
• Ability to lead marketing initiatives or coordinate cross functional project teams when required