Posted 5d ago

Marketing Product Manager - New Product Development

@ Placon
Madison, Wisconsin, United States
OnsiteFull Time
Responsibilities:leading projects, developing products, executing launches
Requirements Summary:Bachelor's degree in Marketing/Business or related, 3+ years product management experience in B2B, experience with product development and stage-gate methodologies, strong leadership, communication, and analytical skills.
Technical Tools Mentioned:Salesforce, Oracle, Trello, WordPress
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Job Description

Marketing Product Manager – New Product Development
We're looking for a driven Product Manager who thrives on leading cross-functional teams, bringing new products to life, and executing strategic go-to-market plans. If you enjoy balancing strategy with execution, collaborating across departments, and making an impact in a fast-paced B2B environment, this is a great opportunity to grow your career.

Compensation

Competitive salary based on experience.

Work Schedule

Standard business hours, Monday - Friday, 8am - 5pm | Occasional flexibility required to support project timelines and cross-functional collaboration

Why Placon – You'll Love It Here

• Opportunity to lead impactful product launches from concept through commercialization
• Collaborate across marketing, sales, engineering, and manufacturing
• Influence product strategy and long-term business growth
• Work in a dynamic, innovation-driven environment
• Competitive compensation and strong benefits package
• Growth-focused culture with opportunities for professional development

What You'll Do

• Lead and manage product development projects for assigned product lines
• Create and execute product plans, timelines, budgets, and launch materials
• Develop and implement go-to-market strategies, including messaging, sales tools, training, and sample kits
• Collaborate with cross-functional teams to achieve project goals and milestones
• Interface with sales, brokers, and customers to gather insights and drive development
• Manage product lifecycle including forecasting, launches, and SKU rationalization
• Partner with pricing to ensure profitable growth and margin targets
• Support marketing initiatives including campaigns, PR, trade shows, and digital content
• Develop capital expense requests (CERs) and manage associated budgets
• Research market trends, competitors, and industry developments and present findings
• Create thought leadership content such as case studies, blog posts, and award submissions
• Ensure consistent brand application across materials and channels
• Work with engineering to support innovation and protect intellectual property
• Maintain knowledge of industry trends and product development best practices

What You Bring

• Bachelor's degree in Marketing, Business, or a related field
• 3–5 years of product management experience in a B2B environment (plastics, packaging, or foodservice preferred)
• Experience with product development processes and stage-gate methodologies
• Strong leadership and cross-functional collaboration skills
• Excellent communication skills across all levels of an organization
• Ability to manage multiple projects and prioritize effectively
• Strong analytical skills with experience in financial and sales data

What Makes You Stand Out

• Knowledge of thermoforming processes
• Experience with tools like Salesforce, Oracle, Trello, and WordPress
• Ability to pivot quickly based on business and customer needs
• Self-starter who works independently and proactively

Work Environment

• Primarily office-based with occasional interaction in manufacturing environments
• Collaboration with product design, tooling, and production teams

Travel

• Approximately 10–15% travel for customer visits, trade shows, and industry events

Does this sound like you?

If you feel that this job is what you're looking for, applying is a piece of cake – just follow the instructions on this page. Good luck!


Medical, Dental, Vision, 401K, Short-term and Long-term disability, Life Insurance, FSA or HSA, Paid Time Off, Holiday Pay (9)