The Marketing Program Manager plays a critical role in developing and scaling high-impact marketing programs that support enterprise priorities and enable more effective, consistent pursuit execution. This role is designed for a marketing professional who understands the pace, complexity and stakes of pursuit-based environments and can translate that experience into programs, tools and best practices that improve pursuit effectiveness, consistency and win outcomes.

This individual will lead and orchestrate a portfolio of marketing programs, including pursuit marketing enablement, go-to-market efforts and enterprise enablement platforms, driving alignment across teams, consistency in execution and measurable impact.
Partnering closely with marketing leadership, brand, content and go-to-market teams, this role sits at the intersection of strategy and execution, bringing discipline to how work gets done while enabling teams to move faster and smarter.

This individual brings a strong balance of strategic thinking and operational discipline, delivering programs that are well-designed, adopted, scalable and continuously improved.

Key Responsibilities

• Lead the development and execution of enterprise marketing programs that improve consistency, efficiency and effectiveness across pursuit and go-to-market activities.
• Build and scale pursuit marketing enablement programs, including frameworks, templates, tools and best practices that support high-quality, repeatable execution.
• Translate pursuit marketing experience into structured, usable resources that teams can adopt in real-world scenarios.
• Drive adoption and utilization of marketing programs and enablement platforms by aligning stakeholders, simplifying workflows and reducing friction.
• Partner with marketing, sales and business development leaders to identify gaps, inefficiencies and opportunities across the pursuit and marketing lifecycle.
• Define program goals, success metrics and adoption targets; track performance and continuously refine programs based on insights and feedback.
• Establish and maintain program roadmaps, governance models and workflows that support scalability and consistency.
• Collaborate across brand, content, digital and go-to-market teams to align outputs with program objectives and business priorities.
• Lead change management efforts tied to new processes, tools and ways of working—driving clarity, communication and sustained adoption.
• Identify and implement process improvements that increase speed-to-market, content reuse and overall marketing effectiveness.
• Develop and maintain playbooks, standards and documentation that elevate marketing and pursuit maturity across the organization.
• Provide regular updates and actionable insights to stakeholders on program performance, adoption and impact.
   

• Bachelor's degree in marketing, communications, business, or a related field required.
• 8 years of experience in program management, project management, or marketing operations.
  • Experience working in a complex, matrix organization is strongly preferred.
• Strong program and project management skills with the ability to manage multiple initiatives simultaneously.
• Direct experience in pursuit marketing, proposal development or business development environments is strongly preferred.
• Proven ability to build and scale programs, frameworks or enablement resources — not just execute within them is strongly preferred.
• Experience driving adoption of new processes, tools or platforms across cross-functional teams is strongly preferred.
• Strong understanding of how marketing supports sales, pursuits and pipeline growth is strongly preferred.
• Demonstrated ability to identify inefficiencies and implement process improvements that drive measurable impact is strongly preferred.
• Strong program and project management skills with the ability to manage multiple, concurrent initiative is strongly preferred.
• Excellent communication and stakeholder management skills, with the ability to influence without direct authority is strongly preferred.
• Analytical mindset with experience defining success metrics, measuring adoption and translating data into actionable insights is strongly preferred. 
• Ability to operate at both a strategic and tactical level — connecting program design to execution realities is strongly preferred.
• Comfort working in fast-paced, highly matrixed environments with competing priorities is strongly preferred.
• Experience working with enterprise marketing and sales platforms (e.g., CRM, content systems, proposal technologies) preferred.
• Experience supporting enterprise initiatives, transformation efforts or capability-building programs preferred.
• Ability to partner effectively with marketing, brand, content and go-to-market teams.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Ability to coordinate priorities, manage dependencies and meet deadlines.
• Analytical and problem-solving skills with attention to detail.
• Comfort working in fast-paced, matrixed environments.
• Ability to think strategically while executing tactically.
• Strong collaboration and relationship-building skills.
• Ability to adapt to change and support continuous improvement.
• Experience working in a corporate marketing environment, preferred.
• Familiarity with marketing processes, workflows and integrated campaign execution, preferred.
• Experience supporting cross-functional or enterprise-level initiatives, preferred.

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