Marketing Specialist

The GEOTEK Marketing Specialist position supports Sales and Marketing efforts for all GEOTEK products by helping generate and execute product marketing communication. This work further emphasizes the product value we deliver to the Utility and C&I markets. The position reports to and directly supports the Marketing Manager, but in our team environment, also has close contact with the Sr. VP of Sales and Marketing, Product Management, and Engineering resources. End customer marketing communication, in various forms, is planned and deployed by the Marketing Specialist. Marketing project management and administrative support are also owned by this position. GEOTEK is a growing company with a strong market position, providing a high-potential candidate with the opportunity to make an immediate impact on the business and opportunity for future career growth. This role is ideal for a candidate with a sales mindset who can interpret and reinvent market messaging for technically driven products.

Essential Functions

·       Product Messaging

o   Enhance and deploy product messaging for multiple product lines. This includes maintaining all collateral and digital assets, not limited to product brochures, customer presentations, websites, and sales aids. Project manage collateral refreshes.

o   Work with Marketing Manager and Product Managers to develop and execute communication plans for all GEOTEK manufactured products.

o   Work with internal, cross functional resources to develop and deploy technical product messaging for existing and new product lines.

o   Work with Marketing Manager and Product Managers to fill customer value gaps and market opportunity with internal and external communication. Refine approach based on product and market-specifics.

o   Photo and Video production as needed.

o   Provide management and governance of product Brand Guidelines.

·       Messaging Platforms (current and growing)

o   Manage E-communication (MailChimp and LinkedIn) to end customers and our sales channel partners.

o   Manage multiple Product Websites and 1 Corporate Website (WordPress) with internal, IT department.

·       Sales Team Support

o   Work with Regional Sales teams to coordinate Customer Plant Visits, resourcing established product content and providing additional administrative oversight as required.

o   Own product literature and sales aid sourcing, ordering, and inventory. Fulfill shipping requests of materials to our sales channels.

o   Own national and regional tradeshow exhibitor participation, including registration, booth material development, shipping, and logistics. Attend trade shows as required.

o   Support Internal and External Product Training with Marketing Manager as needed.

·       Misc project management as needed.

Required skills

·        Ability to navigate the complex value chain common to selling to specific markets; leveraging manufacturer’s representatives, understanding distributor influence, and engaging with end users in order to maintain preferred product position. 

·        Demonstrated capability of successful cross-departmental collaboration, possessing the ability to understand multiple points of view in order to create solutions that meet both customer and business needs.   

·        2-5 years’ experience of demonstrated success in Sales, Marketing, or Engineering within an industrial or manufacturing company, with the ability to articulate an understanding of and interest in the other two functions.   

·        Excellent communication skills, verbal and written; including setting customer meetings, presenting a position, and capturing follow-up. 

·         

·        Ability to collaborate with a small team of commercially focused professionals in a largely horizontal  manufacturing organization. 

·        Knowledge of the utility and/or C&I industry preferred but not required. 

·        Competence in MS Office applications. 

·        Competence in Adobe Creative Cloud Suite and Canva, with the ability to produce polished, professional visual assets across design, layout, and digital content needs.

·        Experience using key digital communication platforms, including WordPress, MailChimp, and LinkedIn, to manage content, campaigns, and audience engagement. Proficiency in navigating Google Analytics to extract data, build dashboards, and develop clear, actionable performance reports.

·        Bachelor’s degree in marketing communications, general business, or engineering related fields required. 

Working Environment

This position is based in our Stewartville, MN headquarters; hybrid option available. Candidate must be available on-site and flexible in any hybrid approach to meet the requirements of the job. 

This position requires a low amount of domestic travel (<5%).

• Work is primarily conducted in a typical office environment, with controlled indoor temperatures, standard lighting, and minimal noise.
• Periodic visits to the production area may involve exposure to varying temperatures, higher noise levels, and potential contact with dust, fumes, or other airborne particles. Use of personal protective equipment (PPE) is required.
• Ability to lift up to 50 lbs. as needed for moving large product samples and 75 pounds as a team lift, preferred but not required.
• Ability to bend, stoop, push, pull, twist, squat, and forward reach occasionally as needed for packaging and loading product samples.

The compensation range for this position is $75,542 - $100,722 annually. Final offers may vary based on several factors, including experience, skills, and qualifications. The posted range represents the expected earning potential for this position within the current organizational budget and market conditions.

Who We Are

For over 30 years, GEOTEK has been internationally recognized for industry leading composite technologies, engineering, and service. The company has grown PUPI® into the leading global provider of fiberglass crossarms and is committed to adding and developing other market-leading composite brands for the world’s infrastructure. The company was founded in 1990 to manufacture and market Common Sense Fencing and other pultruded fiberglass products. Early on GEOTEK also began producing utility composite crossarms for Pultruded Utility Products, Inc., a company it acquired in 2000 and renamed Pultruded Utility Products International (PUPI) to reflect the global opportunity for these products. PUPI (pronounced “puppy”) is a brand of GEOTEK. Using proprietary processes and several patented inventions, GEOTEK manufactures and distributes engineered fiberglass composites that are used by the transmission and distribution power lines and substations. The company is well positioned for sustained growth and profitability through market expansion and new product offerings. 

Our Purpose

As the global leader in composite crossarms, we aim to broaden our engineered composite products in infrastructure applications with light poles and beyond. 

Mission

Enhance the world’s infrastructure with engineered composite products. 

Vision

Develop, acquire, and grow respected composite product brands; where each product line delivers market-leading reliability, performance, and value to global infrastructure customers. 

TRUE Values

• TEAM –we before me 
• RELIABLE –every day in every way 
• URGENT –the drive to do 
• ENTERPRISING –be curious 

Benefits

• Health, Dental, Ancillary Benefits
• Generous PTO and 9 paid holidays
• 401k with 4% company match
• HSA employer contribution
• Tuition Reimbursement
• Profit Sharing
• Company Events (steak cookouts, holiday parties, community giving, and more)

Learn more at GEOTEK.com

#INDEED

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