Marketing Specialist
Stabilus is a global leader in the production of gas springs and dampers on five continents. This position is with Fabreeka, a Stabilus owned company, which is located in Stoughton, MA. Fabreeka brings over a century of experience providing vibration isolation and shock control solutions for customers worldwide. Please check us out at www.fabreeka.com.
Position Summary:
Support the marketing department by carrying out the daily tasks to keep the department functioning and facilitate the duties of the marketing manager. This position will have a strong focus on content creation for our company and products.
Duties and Responsibilities, including but not limited to:
- Researches and coordinates all aspects of trade shows and conferences, and attends some trade shows
- Coordinates all aspects of Lunch and Learns, including invitations, updating calendar, mailing literature, sending certificates after lunch and learn and follow up satisfaction e-mail
- Distributes web leads to appropriate people across all divisions
- Organizes internal and external distribution of marketing collaterals, including inventory, placing orders, verifying receipt
- Mailings, including data entry of leads, CRM management
- Coordinates and delivers email and mass-mail campaigns
- Collects and qualifies information regarding potential customers via magazines, e-mails, internet and specific web-based programs, i.e. McGraw, Sweets, ThomasNet
- Engages customers on social media, including blog, LinkedIn, Facebook, Twitter, etc
- Phone contact and follow up with potential customers and consultants
- Assists with creation of ads, brochures, case studies, presentations and other collateral, including collaborating with and directing media agencies
- Assists with corporate website content and updating
- Ensures brand messages are supportive of and consistent with marketing strategies across all media platforms, events and opportunities
- Phone coverage during lunches, absences
- Assists with monthly and quarterly reports
- Assists with analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Updates job knowledge by participating in education opportunities
Qualifications
- Bachelor's Degree in Marketing, Communication, Sales or related
- Minimum 1-3 years of marketing experience
- Social Media experience a plus
- Excellent written and verbal communication, editing and organizational skills
- Comfortable interacting with customers in person and on the phone
- Ability to manage numerous activities and support the efforts of others in achieving company goals
- Ability to work independently, take initiative, set priorities and see projects through to completion
- Experience with Microsoft Office Suite (required) and Adobe Creative Suite (a plus)
- Experience with email marketing services (Mail Chimp, Constant Contact, etc.) a plus
- Experience working with and maintaining brand standards
- Experience with CRM system a plus