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Position Title:

Marketing Specialist

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Specialist

Job Duties:

The University of Wisconsin-Eau Claire is seeking a collaborative, strategic, and results-oriented Marketing Specialist to join the University Marketing team.This position serves as the primary marketing partner for an assigned portfolio of colleges, departments, and institutional initiatives, helping stakeholders achieve their goals through strategic marketing planning, integrated campaign development, and data-informed decision making. The Marketing Specialist works closely with campus leaders to identify opportunities, develop marketing strategies, and execute multichannel campaigns that support student recruitment, retention, engagement, and institutional reputation.

Key responsibilities include developing comprehensive marketing plans, managing stakeholder relationships, developing and leading integrated marketing campaigns, coordinating cross-functional project teams, creating and delivering marketing content, and evaluating results through analytics and performance measurement. This position collaborates with creative services, digital experience, admissions, communications, and other university partners to ensure marketing efforts are aligned, effective, and audience-focused.

The ideal candidate is a strategic thinker who enjoys building relationships, solving problems, managing multiple priorities, and translating organizational goals into actionable marketing strategies. Successful candidates will possess strong communication skills, experience developing and executing marketing plans, and the ability to thrive in a collaborative and fast-paced environment.

The University Marketing team supports UW-Eau Claire's mission through innovative marketing strategies that advance enrollment goals, strengthen the university's reputation, and connect audiences with the transformative opportunities available at UW-Eau Claire.

Core Job Accountabilities

• Reporting to the marketing director, this position is responsible for supporting UW-Eau Claire's strategic marketing initiatives for student recruitment, retention, and reputation.
• Serve as the primary marketing consultant and strategic partner for an assigned portfolio of colleges, departments, and university initiatives.
• Lead the development of annual and project-based marketing plans that align stakeholder objectives with university priorities, enrollment goals, and institutional brand strategy.
• Facilitate marketing planning conversations with stakeholders to identify goals, target audiences, key messages, marketing strategies, success metrics, and tactical recommendations.
• Develop, coordinate, and execute integrated marketing campaigns utilizing web, email, social media, digital advertising, print, video, events, and other appropriate channels.
• Collaborate with creative services, digital experience, communications, admissions, and external partners to ensure effective execution of marketing plans and campaigns.
• Monitor campaign performance and utilize analytics, audience insights, and market data to evaluate effectiveness, optimize tactics, and inform future recommendations.
• Manage multiple concurrent marketing initiatives, ensuring projects remain aligned with priorities, timelines, budgets, and available resources.
• Serve as an advocate for university brand standards, marketing best practices, audience-centered communication, and data-informed decision making.
• Educate and advise campus partners on marketing strategy, audience engagement, content development, and effective use of communication channels.
• Participate in university-wide planning efforts and collaborate with campus partners to identify opportunities that strengthen enrollment, student success, alumni engagement, fundraising, and institutional reputation.

Key Job Responsibilities:

• Develops, implements, and maintains strategic marketing plans based on research and established strategies

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Department:

University Marketing

Compensation:

$50,000-$65,000, based on qualifications and experience

Required Qualifications:

• A bachelor’s degree from an accredited institution in marketing, communications, public relations, journalism, business, or a related field.. 
• Demonstrated experience developing and executing integrated marketing plans and campaigns.
• Experience managing multiple projects and priorities while working with diverse stakeholders.
• Demonstrated ability to translate organizational goals into strategic marketing recommendations and actionable plans.
• Strong writing, editing, and communication skills across multiple channels and audiences.
• Experience using marketing analytics and performance data to evaluate results and inform decision making.
• Ability to build collaborative relationships, provide strategic consultation, and influence outcomes across a complex organization.
• Ability to think strategically while also managing day-to-day execution and project delivery.

Preferred Qualifications:

• Experience in higher education marketing, enrollment marketing, or mission-driven organizations. 
• Experience leading marketing planning processes with internal clients or stakeholders. 
• Experience developing audience segmentation and marketing strategies. 
• Experience with digital advertising, CRM platforms, marketing automation, and campaign measurement. 
• Experience with web analytics, SEO, and conversion optimization. 
• Experience working in a decentralized or matrixed organization. 
• Experience managing agency or vendor relationships.IMC Department Competencies (competencies required of all staff)
• Demonstrated commitment to diversity, equity, inclusion, and belonging.

How to Apply:

Applications are submitted electronically. To ensure consideration, completed applications must be received by July 6th, 2026. However, screening may continue until position is filled. Please follow instructions found on the following UW-Eau Claire Website: http://wisconsin.wd1.myworkdayjobs.com/UW_Comprehensives. You must create an account and login before you can apply. Please be sure you have included the following in PDF format:

• Cover letter
• Resume
• Names and contact information for three references.

Contact Information:

Jay Edenborg
Director of University Marketing
[email protected]

Special Notes:

INSTITUTIONAL OVERVIEW 

 

UW-Eau Claire, an institution of approximately 9,000 students and 1,200 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit  https://www.uwec.edu/human-resources/employment-opportunities/ . 

 

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities. 

 

ADDITIONAL INFORMATION 

 

The university reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment. 

 

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7). 

 

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. Visit Campus Security and Fire Report. Also visit our Campus Security Authority(CSA) policy. 

 

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.