Marketing Specialist

Department: Marketing
Reports To: VP, Marketing
Employment Type: Full-Time | Salary/Exempt

About the Role

We’re seeking a driven and versatile Marketing Specialist to execute high-impact campaigns that generate leads, drive sales, and strengthen our brand. This role owns marketing campaigns end-to-end—from strategy and execution to optimization and performance reporting.

You’ll play a key role in building integrated, multi-channel campaigns while collaborating across teams to deliver measurable business results.

What You’ll Do

Campaign Strategy & Execution

• Design, launch, and optimize full-funnel, multi-channel marketing campaigns
• Align digital and traditional tactics to guide customers from awareness through conversion
• Turn engagement into qualified leads and measurable results

Project & Campaign Management

• Own campaigns from concept through execution
• Manage timelines, budgets, and deliverables with precision
• Ensure campaigns meet business objectives and quality standards

Performance & Analytics

• Track, analyze, and report on campaign performance and ROI
• Use data to uncover insights and continuously improve results
• Monitor market trends, competition, and customer behavior

Marketing Technology & Automation

• Leverage and optimize marketing automation and CRM systems for:
  
  • Lead nurturing
  • Segmentation and targeting
  • Scoring and conversion workflows

Innovation & AI Integration

• Use AI tools to create personalized content, scale outreach, and improve engagement

Cross-Functional Collaboration

• Partner with Sales, Customer Experience, Operations, Legal, and IT
• Ensure campaigns are compliant, aligned, and effective across the business

Additional Responsibilities

• Support brand consistency across all campaigns
• Ensure clear communication of campaign updates and performance
• Contribute to ongoing marketing improvements and initiatives

✅ What You Bring

• Bachelor’s degree in Marketing, Communications, or related field
• 2–5 years of hands-on marketing experience (demand generation preferred)
• Experience executing multi-channel campaigns (digital + traditional)
• Strong analytical mindset with experience measuring ROI and KPIs
• Familiarity with CRM and marketing automation platforms
• Ability to manage multiple projects in a fast-paced environment
• Strong communication and collaboration skills

Work Environment

This role operates in a traditional office setting, with standard equipment and extended periods of computer-based work.