Paid Media and Digital Manager
Level: Journeyman | Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Paid Media and Digital Manager to support media strategy, execution, and performance reporting for a federal program. This role brings strong hands-on experience managing paid media across digital platforms and contributes to broader media efforts under the strategic guidance of the Director.
KEY RESPONSIBILITIES

Support cross-channel media planning and execution with strategic guidance from the Director
Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others
Monitor campaign performance, analyze results, and deliver actionable reporting
Use analytics tools to assess performance trends, audience behavior, and media effectiveness
Advise internal teams on paid media and digital best practices and lead execution of relevant tactics, including paid advertising creative production
Collaborate with strategists and creatives to ensure integrated execution across channels
Conduct light SEO performance monitoring and reporting to inform content and media decisions
Leverage AI-enabled platforms and features for campaign optimization, audience insights, and efficiency where appropriate
May be responsible for other duties as assigned

MINIMUM QUALIFICATIONS

5–7 years of experience in paid media and digital marketing, including hands-on campaign execution and reporting
Experience managing paid media on social and search platforms (Meta Ads Manager, Google Ads, etc.)
Basic understanding of SEO and content performance optimization
Familiarity with analytics tools including Google Analytics, Google Tag Manager, SEMrush, and platform-specific dashboards
Comfortable making platform recommendations and optimizing campaigns based on performance data
Federal government experience strongly preferred