HiringCafe
Posted 2mo ago

Performance Marketing Specialist

@ Houston Symphony
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Houston, Texas, United States
$55k-$65k/yrOnsiteFull Time
Responsibilities:manage campaigns, optimize campaigns, report insights
Requirements Summary:Bachelor’s degree or equivalent in Digital Advertising/Marketing; 3-5 years in digital advertising; experience across paid search, paid social, programmatic, and digital radio/CTV; strong analytics and tracking skills; HIPAA/GDPR familiarity; Google/Meta/LinkedIn certifications preferred
Technical Tools Mentioned:Google Ads, Google Tag Manager, Facebook Pixel, Looker Studio, Excel
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Job Description

Job Title: Performance Marketing Specialist

Department: Marketing 

Reports to: Director, Marketing

Status: Full-time, Exempt


Purpose:

The Houston Symphony is seeking a Performance Marketing Specialist to lead the planning, execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving patron acquisition, increasing seats sold, effectively managing advertising spend, and supporting full-funnel marketing strategies through paid search, paid social, programmatic, and other performance channels.

 

Essential Job Function:

Create pathway for increased ticket sales with reduced costs.

  • With direction from the Chief Marketing Officer and Marketing Director, implement the digital advertising strategy for symphony subscriptions, flex packages, single tickets and lead generation.
  • Own the day-to-day management of paid campaigns across Google Ads, PMax, Meta, TikTok, LinkedIn, YouTube, programmatic display/retargeting, digital radio and CTV platforms (e.g., Hulu, Roku, Netflix).
  • Develop and execute paid media and retargeting strategies aligned with cross-functional goals (ROAS, conversion rates, CAC, etc.).
  • Manage paid media budget with a keen focus on reducing advertising costs while maximizing campaign performance.

Optimize campaign performance.

  • Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates.
  • Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.
  • Regularly report on campaign insights and optimization recommendations to internal stakeholders.
  • Stay current on emerging platforms, algorithm changes, and paid media trends.

Create strong working relationships to achieve goals.

  • Collaborate with Marketing Technology to ensure attribution, analytics and conversion tracking is correctly implemented for all campaigns, using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions. 
  • Partner with Email Marketing to design and implement lead generation campaigns across digital channels.
  • Conduct planning with Creative team to produce platform-specific ad assets, including static, video, and carousel ads.

     

May be required to perform other duties as assigned.