Healthcare Pricing Analyst (Senior Living)

CommonSail Investment Group

• Location: Brighton, MI or Grand Rapids, MI

Position Summary

The Pricing Analyst plays a critical role in developing and executing dynamic pricing strategies to optimize occupancy, revenue, and profitability across our senior living communities. This role supports all pricing functions including rent, levels of care (LOC), supplemental fees, market analysis, data reporting, and the development of future pricing infrastructure. The Pricing Analyst will work closely with Sales, Operations, and Finance teams to ensure pricing reflects market dynamics, community needs, investor expectations, and resident value.

Qualifications

Required:

• 3�5 years of experience in pricing or revenue management within senior housing, healthcare, or hospitality
• High proficiency in Excel and BI tools (e.g., Power BI, Tableau)
• Experience with CRM/ERP tools (e.g., Salesforce, Yardi)
• Strong analytical skills and ability to synthesize large data sets into actionable insights

Preferred:

• Experience in senior housing, healthcare, or hospitality
• Understanding of wellness/care pricing models
• Familiarity with systems like Engrain, NIC Maps, AlayaCare, or PCC

1. Pricing Strategy

• Lead the development and execution of dynamic pricing across multiple community types

• Manage rent, levels-of-care, and supplemental service pricing

• Ensure competitive, market-aligned rate positioning

2. Rate Management & Renewals

• Oversee annual and anniversary rate increase strategies

• Align pricing across new acquisitions and existing communities

• Establish consistent processes and timelines for renewals

3. Concessions & Discount Strategy

• Develop and manage concession frameworks based on market demand and performance

• Monitor discount usage, guardrails, and financial impact

• Partner with Sales and Operations to ensure proper execution

4. Sales Partnership & Performance Reviews

• Conduct regular reviews with Sales leaders to assess performance and pricing opportunities

• Provide training and tools to support service positioning and value communication

5. Data, Reporting & Systems Integration

• Lead pricing analytics, dashboards, and reporting automation

• Ensure data accuracy across systems such as Salesforce, Yardi, and Power BI

• Use market and occupancy data to inform pricing decisions

6. Market Intelligence & Competitive Positioning

• Maintain competitive pricing grids across communities

• Integrate market data into pricing strategies and property plans

• Support acquisition pricing and future market planning

Key Competencies

• Analytical and Strategic Thinking
• Cross-Functional Collaboration
• Data Automation and Visualization
• Market Research and Forecasting
• Strong Communication and Business Acumen

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