Product Marketing Manager

Your role

Bring your curiosity to work as our next Product Marketing Manager. You will be responsible for driving profitable growth and market share for the assigned product portfolio across North America, including the United States and Canada. This position reports directly to the Vice President / Business Line Manager and collaborates cross-functionally with Sales, Marketing, Customer Service, Logistics, Product Management, and Operations teams throughout North America.

Short Description

In the Product Marketing Manager role, you will work closely with Regional Sales Managers, Business Development Managers, National Account Managers, customers, dealers, and Product Companies to identify growth opportunities, develop market strategies, and expand our presence across key industries and channels. You will also actively pursue the development of dedicated dealers, specialty channels, strategic partnerships, and new business opportunities.

In partnership with Divisional Marketing and Product Companies, you will help define future product requirements, influence product roadmaps, and ensure our portfolio remains competitive and aligned with customer needs.

Your day-to-day

Business Development & Market Growth (60%)

• Own and execute the go-to-market strategy for the assigned product portfolio across North America.
• Develop and manage dealer networks, distribution channels, strategic partnerships, and specialty market channels.
• Identify, prioritize, and pursue new business opportunities, key accounts, OEMs, and emerging market segments.
• Support Regional Sales Managers and Business Development Managers in securing strategic opportunities and closing complex deals.
• Develop market penetration plans to increase revenue, market share, and profitability.
• Conduct customer visits, site assessments, product demonstrations, and technical consultations to support sales growth.
• Lead business development initiatives from opportunity identification through execution and commercialization.
• Monitor market trends, competitive activity, customer needs, and industry developments to identify growth opportunities.
• Build and maintain strong relationships with customers, dealers, consultants, contractors, and industry influencers.
• Support pricing strategies, value proposition development, and competitive positioning.
• Drive aftermarket growth opportunities, including service, parts, accessories, and lifecycle solutions.

Product Management & Portfolio Development (30%)

• Act as the product champion for the assigned portfolio throughout the product lifecycle, define safety stock and manage  inventory to avoid aging stock.
• Develop and execute product launch plans, market introduction strategies, market plan and growth initiatives in collaboration with Marketing Communication.
• Partner with Product Companies to define product requirements, customer needs, competitive gaps, and future portfolio direction.
• Collect and communicate Voice of Customer (VOC) feedback to support product improvements and innovation.
• Develop sales tools, presentations, value calculators, marketing collateral, and competitive positioning materials.
• Train and enable the sales organization, dealer network, and key channel partners on products, applications, and market positioning.
• Support the development of annual business plans, growth strategies, and product roadmaps.
• Ensure all marketing materials and communications align with Atlas Copco branding standards and messaging guidelines.
• Lead competitive analysis and market intelligence activities to strengthen portfolio positioning.
• Support cross-selling initiatives and portfolio expansion opportunities across business lines.

Business Analytics & Reporting (10%)

• Analyze market trends, customer segments, industry developments, and competitive activity, using C4C
• Monitor and report monthly and quarterly on revenue, profitability, market share, and key business KPIs. Track growth initiatives, measure execution effectiveness, communicate results, and recommend corrective actions to ensure achievement of business objectives.
• Develop business cases and financial analyses to support investment and growth decisions.
• Prepare monthly, quarterly, and annual business reviews for management.
• Support forecasting, budgeting, and strategic planning activities.
• Assist the Business Line Manager in preparing executive presentations and divisional reports.
• Track key performance indicators (KPIs) and recommend corrective actions when required.

Perform other duties and strategic projects as assigned.

Your skills and experience

To be successful in this position you will need:

• 5 years of sales and marketing experience in the portable industrial equipment market segment and/or the equivalent combination or education and experience.
• Specific knowledge of and experience working in the U.S. portable industrial equipment business.
• A solid understanding of the sales process of Atlas Copco portable industrial equipment products and their applications.
• Proven experience in project management.

Education:

To be successful in this position you will need a college or university degree in business, engineering or similar through a combination of education and experience.

Skills:

• Excellent business analysis, planning and organizing skills.
• Knowledge of the Power and Light product range.
• Experienced in dealing with aftermarket products is considered an asset.
• Proven business analysis and motivational presentation skills.
• Previous experience of sales territory and channel management.
• Previous experience with generators and light towers
• Excellent written and oral communication skills.
• Computer literate (SAP, C4C, Microsoft Office, etc.) and strong knowledge of Excel and PowerPoint would be an asset.
• Fluency in both English and French is an asset.
• Positive attitude and willing to troubleshoot and problem solve any technical or commercial related product issues
• Assertive, result orientated team player with strong interpersonal and communication skills.
• Travel within Canada and USA is required (Estimated 50-75%), as well as the ability to travel internationally as required (Specifically; EU).
• Able to work unsupervised, independently and as part of a team.
• Self-motivated and able to work under time constraints.

Travel:

Travel within USA and Canada is required (Estimated 50%) as well as the ability to travel internationally as required (Specifically; EU  estimated at 5%).

Supervisory Responsibilities:

This position has no supervisory responsibilities.

We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.

Your compensation and benefits

We offer competitive wages and a world-class benefits package including medical, dental, and vision insurance, company-paid life, short and long-term disability insurance, generous paid time off, and 401(k) matching and automatic company contribution.

 Power Technique North America LLC is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Accessibility Notice:  If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to:  [email protected] or call 973-397-3400.  Reasonable accommodation requests will be considered on a case-by-case basis. We are fully committed to being a part of the solution for a better tomorrow.  That’s why we have set science-based targets to reduce greenhouse gas emissions to lead the transition to a low-carbon society.

Your location

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Customer Center in Rock Hill, South Carolina, US.

Why it is great to work with us

Your career grows through your skills, your curiosity, and the people you work with. You join a global network where we learn from each other and share knowledge openly. We focus on long‑term development and encourage you to explore new ideas that help us move forward. Innovation is part of how we think and act – we test, improve, and use what we learn to create solutions that matter. You can make a meaningful impact by contributing with your insights and taking ownership of your work, supported by flexible ways of working and leaders who empower you.

Application process

Our selection process includes interviews and, for some roles, skills assessments that help us gain a deeper understanding of your profile. We look forward to getting to know you, learning about your strengths, and discussing how you can grow with us.