About the Role -

We’re looking for a, technically curious Marketing Manager to own our demand generation and lifecycle marketing programs. You’ll sit at the intersection of product, sales, and customer success — translating cloud infrastructure capabilities into compelling marketing materials and campaigns that drive pipeline and revenue. You’ll be the go-to owner of our Salesforce Marketing Cloud instance, ensuring every lead, nurture track, and campaign is instrumented, optimized. We are launching in one highly specialized vertical; so target companies have been identified and started on the process of contact identification.  (Low volume, high touch) This is a ground zero hire and the opportunity to define and grow the marketing department of a new business segment in the AI space.

What you'll do

Marketing Cloud Ownership

• Implement and optimize Sales Marketing Cloud (Pardot) — manage lead routing rules, campaign attribution, account hierarchies, and pipeline reporting
• Build and manage automated nurture journeys, drip sequences, and behavioral triggers in Salesforce Marketing Cloud (including Email Studio, Journey Builder, and Automation Studio)
• Maintain data hygiene across contact and account records; enforce segmentation and list management best practices
• Create dashboards and reports surfacing campaign performance, funnel metrics, and revenue attribution for leadership

Cross-Functional Partnership

• Work closely with Sales to align on conference planning, outbound sequences, personas, and follow-up messaging
• Partner with Product to coordinate go-to-market launches for new compute offerings and integrations
• Coordinate with RevOps to ensure lead flow, attribution models, and Salesforce workflows are accurate and scalable

Content & Messaging

• Collaborate with product and engineering to translate technical differentiation (GPU specs, interconnect performance, FLOPS per dollar) into buyer-facing narratives
• Develop case studies, solution briefs, and email copy tailored to technical and audiences
• Marketing campaigns to include, product demo’s, and conference sponsorships with collateral and follow-up sequences

Campaign & Demand Generation

• Plan and execute multichannel campaigns (email, paid, events, content syndication) targeting Principal Investigators, Research Scientists, Project Directors, Computational Biologists and enterprise procurement teams.
• Develop messaging and positioning for platform features, pricing tiers, and partner integrations
• Own top-of-funnel lead generation goals and MQL-to-SQL conversion targets

Qualifications

Required

• 4+ years of B2B marketing experience, with at least 2 years in a demand generation or marketing operations role
• 3+ years of experience product marketing with infrastructure, cloud, or developer-focused products (AI/ML, HPC, cloud compute, data platforms)
• Hands-on proficiency creating with Salesforce Marketing Cloud — Journey Builder, Email Studio, Automation Studio, audience segmentation and reporting.
• Familiarity with the AI/ML ecosystem — understanding of model training workflows, GPU clusters, or MLOps tooling is a strong plus
• Excellent written communication skills with experience writing for technical and researcher audiences.
• Comfortably working in a fast-paced, early-stage environment with significant autonomy

Preferred

• Experience in the biotech or life sciences research industry (not consumer healthcare or medical devices)

What Success Looks Like

• Marketing Cloud is fully instrumented with clean data, reliable attribution, and automated lifecycle programs running end-to-end
• Marketing Collateral - Content Library
• Core campaign templates, nurture tracks, and audience segments are built out and documented
• Extending into a new vertical by year end and building out the marketing team to accommodate the new targets and growth.