HiringCafe
Posted 1mo ago

Product Marketing Manager

@ Mitsubishi Logisnext Americas
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Houston, Texas, United States
$90k-$120k/yrHybridFull Time
Responsibilities:lead planning, develop content, drive enablement
Requirements Summary:Seven+ years in product management/marketing with launches; strong strategy, collaboration, and communication skills.
Technical Tools Mentioned:Asana, CRM
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Job Description

About Us:



Logisnext Americas Inc. has supported customers for more than 100 years as a technology-driven forklift manufacturer. In addition to being a forklift manufacturer, we are also a total solutions provider offering scalable products and services from material handling and automation to extensive fleet support.



About the role:



As a Logisnext Product Marketing Manager, this role is responsible for driving the development and execution of product-specific marketing strategy, including positioning, messaging, competitive differentiation, and sales enablement efforts to support Logisnext's dealers, National Accounts, and end-user customers. This role is responsible for recommending/delivering: 1) market segmentation & voice of customer insight for the product development process, 2) creating compelling sales & marketing tools to increase market share. 3) This department also serves as product subject matter experts for various groups and leads the New Product Introduction process for marketing. This includes working with a cross-functional team to develop compelling product and marketing content and tools to support customers across our industry-leading brands.



What you will do:




  • Leads & Executes Product Marketing Plans for multiple product families. Ability to translate complex technical requirements (including product requirements and financial ROI) into clear, actionable product plans. Obtains plan buy-in from manager & stakeholders.  Supports and provides guidance on execution of deliverables, working with Product Management, Sales, and Marketing Communications. Defines and manages product value proposition to support business plans.

  • Serves as Product and Application expert for assigned Product Classes. Responsible for supporting training to both internal and external sales teams on assigned product lines, as well as addressing/resolving daily dealer product line inquiries that come in through Lift Central, internal sales teams, or directly from dealers (CRM Tickets). Responsible for developing and maintaining up-to-date content to support training and sales.

  • Primary author/contributor of marketing functional specification for new product design. Leads voice of customer efforts for multiple product families using tools like Net Promoter Score to benchmark customer and dealer perceptions of our products, and to make recommendations for Improvements. Leads/directs Product Tear-Downs & Product Testing.  Develops ideas & content for special marketing programs.

  • Develops and coordinates project and communication briefs across multiple product classes.  Works with Marketing Communications team, Product Development & Sales group on the development of all marketing content needed for product brochures, press releases, presentations, videos, campaigns and dealer news announcements; as well as being the trusted product and application expert when needed. Oversees multiple content for consistency of message.

  • Leads or co-leads specific departmental projects and tasks as assigned by Manager, including Voice of the Customer Programs, Competitive Analysis, Competitive Testing and Benchmarking, Sales Enablement Tool development. Develops all plans with sufficient lead time in advance of product launches, announcements, or initiatives, with strong follow-through on execution.



When & Where:



Hybrid office schedule (in-office Tuesday- Thursday, work Monday and Friday remotely)

25-30% travel depending on customer and new product launch support requirements.