Position Overview

Abel Electric Inc & Groups is seeking an experienced and motivated Sales & Marketing Manager to lead and expand our digital marketing presence, customer engagement, and business development efforts throughout the Auburn/Opelika and Columbus, GA markets.

This position is ideal for a highly driven professional who understands modern digital marketing strategies, branding, lead generation, social media growth, and relationship-based sales. The ideal candidate will help strengthen our brand visibility, generate qualified leads, and support continued company growth across residential, commercial, industrial, and service divisions.

This role will be based in the Salem, Alabama area with regular engagement throughout our primary service markets.

Key Responsibilities

Digital Marketing & Brand Growth

• Develop and manage company-wide digital marketing campaigns
• Oversee social media platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business
• Create and manage paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Improve SEO and online visibility for company services
• Coordinate website updates, landing pages, and online lead funnels
• Analyze campaign performance and marketing analytics to improve ROI
• Create engaging content including graphics, videos, employee spotlights, recruiting campaigns, and customer testimonials
• Manage company reputation and online reviews

Sales & Business Development

• Identify and pursue new business opportunities in target markets
• Build and maintain relationships with contractors, builders, developers, property managers, and commercial clients
• Assist in developing strategic marketing plans to increase market share
• Coordinate networking opportunities, trade events, and community engagement
• Track leads, proposals, and customer engagement through CRM systems
• Work closely with leadership and operations teams to align growth strategies

Leadership & Communication

• Collaborate with executive leadership on company branding and growth initiatives
• Assist with recruiting campaigns and workforce branding
• Maintain consistent messaging aligned with company mission, vision, and core values
• Help create marketing materials, presentations, brochures, and promotional campaigns

Qualifications

• 5+ years of experience in sales, marketing, digital marketing, or business development
• Strong understanding of digital marketing platforms and analytics
• Experience with SEO, social media management, and online advertising
• Proficiency with marketing software, CRM systems, and content creation tools
• Excellent communication and relationship-building skills
• Strong organizational and project management abilities
• Self-motivated with the ability to work independently and lead initiatives
• Experience in the construction, electrical, service, or skilled trades industry preferred but not required

Preferred Skills

• Google Ads and Meta Ads experience
• Graphic design and video content creation
• Website management experience
• CRM and lead tracking experience
• Photography/video editing for promotional content
• Understanding of recruiting and employer branding strategies

Compensation & Benefits

• Competitive salary based on experience
• Performance-based incentives and growth opportunities
• Company vehicle or vehicle allowance (if applicable)
• Health, dental, and vision insurance
• Paid time off and holidays
• Retirement benefits
• Opportunity to grow with a rapidly expanding company

Requirements

• Must possess a valid driver’s license
• Must pass a pre-employment drug screening
• Ability to travel locally throughout the Auburn/Opelika and Columbus market areas