Posted 1mo ago

Sales and Marketing Liaison (Senior Living)

@ Health Dimensions Group
Rochester, Minnesota, United States
$65k-$85k/yrOnsiteFull Time
Responsibilities:Build referrals, Develop outreach, Travel extensively
Requirements Summary:Associate’s degree in healthcare management or marketing; 3+ years in senior living sales/marketing; CRM proficiency; strong communication and travel readiness.
Technical Tools Mentioned:Microsoft Office, CRM
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Job Description

Join Our Team as an Area Director of Community Partnerships

Are you a relationship-driven professional who thrives on building connections, driving growth, and making an impact in senior living? Do you enjoy being out in the community, developing partnerships, and helping connect individuals and families to the care they need? If so, we want YOU to bring your energy and expertise to our team!

At Health Dimensions Group, we’re all about making lives better—whether it’s for our residents, clients, or the incredible people who work with us (that’s you!). We believe in the power of hospitality, stewardship, integrity, respect, and humor®, and we bring those values to life every single day.

What You’ll Do (AKA: Your Superpowers)

  • Build and strengthen referral relationships with hospitals, physicians, discharge planners, and community partners

  • Develop and execute proactive outreach strategies to drive leads, move-ins, and occupancy growth

  • Serve as a key ambassador for HDG communities—enhancing visibility and reputation in the market

  • Collaborate closely with community leadership and sales teams to support marketing plans and initiatives

  • Plan and participate in community events, tours, and networking opportunities to generate referrals

  • Track and report on referral activity, census trends, and outreach effectiveness

  • Educate referral sources and prospective residents on services, care capabilities, and value of HDG communities

  • Maintain up-to-date knowledge of community availability, services, and payer sources

  • Utilize CRM systems to manage leads and track engagement activity

  • Analyze market trends and competitor positioning to refine outreach strategies

  • Travel regularly throughout assigned markets to support communities and build partnerships

What You Bring to the Table (Besides Drive & Relationship-Building Skills)

  • Associate’s degree in healthcare management, marketing, or related field (Bachelor’s preferred)

  • 3+ years of experience in senior living sales, marketing, or related healthcare role

  • Strong understanding of healthcare operations and referral processes (managed care/PPOs preferred)

  • Excellent communication, relationship-building, and customer service skills

  • Ability to influence, educate, and build trust with a wide range of stakeholders

  • Highly organized with the ability to manage multiple priorities and deadlines

  • Comfortable working independently while collaborating across teams

  • Willingness to travel extensively (up to 90%) within assigned regions

  • Proficiency in Microsoft Office; CRM experience preferred

  • Familiarity with the Minnesota market and established professional network

Perks & Benefits (Because You Deserve It!)

  • 401(k) retirement savings

  • Paid time off & volunteer time off

  • Medical, dental, and vision coverage

  • Flexible work environment

  • Professional development opportunities

  • Quarterly bonus eligibility tied to occupancy and community performance

  • The ability to make a meaningful impact in the lives of seniors and communities

If you’re ready to take your career to the next level and play a key role in growing meaningful community partnerships, we’d love to connect with you!