HiringCafe
Posted 2mo ago

Senior Director - Marketing

@ Blue Machines AI
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Bengaluru, Karnataka, India
OnsiteFull Time
Responsibilities:building vision, leading demand, driving strategy
Requirements Summary:10–15 years in B2B tech marketing, with AI/SaaS leadership; proven enterprise demand gen, brand building, product marketing, and team leadership.
Technical Tools Mentioned:Marketing Automation, CRM, Content Management System, Analytics, SEO, PPC
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Job Description

Location: Bengaluru (Work From Office - Domlur)
Experience: 10–15 years | B2B AI/SaaS Brand Marketing Leadership
Function: Growth & Marketing Leadership

What You’ll Own

  • Build the marketing vision & strategy for BlueMachines.ai across brand, product marketing, growth, content, and PR.
  • Create our category narrative and positioning in the fast-evolving agentic conversational AI space.
  • Lead full-funnel demand generation to fuel enterprise pipeline and revenue.
  • Partner with Product & Sales to drive launch strategies, messaging, and competitive positioning.
  • Build and scale a high-performing marketing organization.
  • Represent BlueMachines.ai at high-value and high-visibility events, both in India and abroad,
  • Own marketing hygiene KPIs: pipeline, CAC, brand awareness, content performance, and community reach. 
  • Build the brand narrative and POV for BlueMachines.ai in the agentic AI landscape and own brand metrics: reach, engagement, SOV, content velocity, thought leadership.
  • Create high-quality content across formats: blogs, videos, whitepapers, social POV, customer stories. Simplify complex AI concepts for enterprises through compelling storytelling.
  • Develop the full content engine — editorial calendar, distribution strategy, content systems.

What We’re Looking For

  • 10–15 years of experience in B2B tech, with significant time in AI/SaaS/product-led companies.
  • Proven track record of taking products from 0→1 and 1→N in an early-stage or rapidly scaling environment.
  • Strong grasp of AI trends, enterprise AI adoption, and competitive landscape.
  • Expertise in brand building + demand gen + product marketing.
  • Excellent storytelling skills — can simplify complex AI concepts into a compelling narrative.
  • Leadership experience managing multi-disciplinary marketing teams.
  • High ownership, comfort with ambiguity, and ability to execute fast.

Why Join Us?

  • Build the marketing engine for Apna’s bold new AI vertical from scratch.
  • Shape the narrative in a category that will define the next decade of enterprise software.
  • Work directly with founders and product leaders solving high-impact global problems.
  • Hyper-growth environment with autonomy, speed, and the chance to build something iconic.