Posted 6d ago

Senior Director, Marketing Services

@ Applause
United States or Canada or Philippines or Ukraine or India
$160k-$180k/yrRemoteFull Time
Responsibilities:leading teams, managing revenue, driving growth
Requirements Summary:Senior leader to grow a managed marketing services business; 7+ years B2B marketing, 10+ years managed services/agency leadership; expertise in digital marketing, AI and data-driven strategy, revenue management, and team building.
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Job Description


ABOUT TRIBUTE TECHNOLOGY:


At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, Ukraine and India.


ABOUT YOU:


We are seeking a strategic and inspirational leader to serve as our Senior Director of Tribute’s Marketing Services business. Marketing Services is a multi-million dollar business line and this person will serve as the owner, in charge of managing and growing the offering; this entails leading the vision, performance, and evolution of the team and offering to the customer base. The ideal candidate brings a strong foundation in running a managed services business, with expertise in digital marketing, deep cross-channel expertise, and a passion for delivering measurable results. This person must be fluent in how AI, data, and marketing strategy intersect and know how to turn those intersections into competitive advantage on behalf of clients. 


The ideal candidate brings a blend of strategic vision, business development acumen, and operational excellence. You will be instrumental in shaping the future of our practice, identifying growth opportunities, and ensuring our clients receive exceptional strategic guidance. 

 

This role is for someone who wants to build and lead something. We are looking for a leader who will assess our current capabilities, identify opportunities, and help chart the course for continued growth.


KEY RESPONSIBILITIES: 





  • Team Leadership & Departmental Vision 



    • Lead, mentor, and manage functional teams, ensuring they meet performance goals and evolve alongside the needs of our clients.

    • Balance the delegation of client relationship and project duties to your broader team, with the need to directly involve yourself in day-to-day activities as required/on strategic initiatives. 

    • Oversee your team members so that projects are executed with excellence: on time, on budget, and on strategy for the client. 





  • Strategic Client Consulting 



    • Serve as a strategic partner to major clients, helping them define marketing transformation strategies, navigate complexity in their business and unlock market share gains.

    • Translate evolving client needs into actionable strategy roadmaps that leverage the full spectrum of digital channels and solutions.

    • Serve as a trusted advisor to funeral home owners and operators, offering strategic guidance on marketing investments and long-term growth planning.






  • AI, Data & Innovation Integration 



    • Embed AI and data-driven thinking into how digital strategy is developed, communicated, and executed.

    • Stay ahead of marketing and martech trends, applying emerging tools like generative AI and automation to create smarter, faster, more personalized strategies.

    • Partner with internal teams to evolve and promote AI-enhanced solutions and capabilities for both client-facing engagements and internal operations. 






  • Operational & Performance Oversight 



    • Revenue and Profit Management: deliver against the business goals for revenue and margin through the current offerings, as well as creating new offerings for clients.

    • Monitor and report on departmental KPIs, including resource utilization, team allocation, profitability, and skill development.

    • Build scalable workflows and processes to improve the efficiency, quality, and repeatability of outputs.

    • Continuously improve operational practices that allow digital teams to meet performance expectations while remaining agile and cost-effective.






  • Business Development & Growth 



    • Contribute to Marketing Services growth goals by participating in the pitch and proposal process as a senior leader.

    • Partner with account and sales teams to identify, shape, and close new opportunities through strong value articulation and consultative salesmanship.

    • Bring a visionary perspective to positioning to develop and refine our digital value proposition and go-to-market approach.

    • Build strategies to maintain competitiveness by forecasting digital trends, monitoring competitor activity, and evolving our strategic offering accordingly. 





QUALIFICATIONS AND EXPERIENCE: 





  • 7–12+ years of B2B marketing experience, with experience in B2B SaaS, vertical SaaS, or multi-product platforms (eCommerce and marketing services a plus).

  • 10+ years of experience in: managed services, marketing agency, digital marketing strategy and team leadership.

  • Strong operator, understand systems, margins, and how to scale a service business

  • Deep understanding of digital marketing (paid ads, SEO, content, social, funnels)

  • Creative and strategic, can set vision and get in the weeds when needed

  • Business-minded, you think in terms of revenue, cost, and ROI, not just campaigns

  • Confident leader who can recruit, develop, and inspire a team 


WHAT WE OFFER YOU: 



  • Competitive salary

  • Great benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays. . .)

  • An outstanding collaborative work environment


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.


Compensation Range: $160,000 - $180,000


We are not sponsoring visas at this time.