The CSC ServiceWorks Story

At CSC ServiceWorks, we make everyday life easier for 40 million people across the U.S. and Canada. With nearly 100 years of experience and a team of 2,300 professionals, we power communities with innovative laundry and air solutions built on trust, respect, and integrity. Join us and be part of a company that combines technology, service, and purpose to create lasting impact.

Overview

Primarily responsible for owning multi‑channel growth execution across B2B and B2C audiences, from acquisition through activation, using data to drive results across paid, lifecycle, and account‑based marketing (ABM) programs, while balancing strategy with hands-on execution.

Key Job Responsibilities:

• B2B & B2C Acquisition:
  • Plan, launch, and optimize hands‑on paid media campaigns across Google, Meta, LinkedIn, email, and in‑app/push channels for both B2C and B2B audiences.
  • Develop and execute account‑based marketing (ABM) programs for priority B2B segments, aligning targeting, messaging, and channels with Sales and Revenue Management priorities.
  • Identify and analyze B2B and B2C segments to inform acquisition strategies, messaging, and offers.
  • Develop buyer signals and audience triggers to support personalized acquisition and engagement across the funnel.
• Activation & Conversion:
  • Analyze onboarding, lead flow, and early engagement across B2B and B2C funnels to identify growth opportunities and friction points.
  • Partner closely with Sales, Revenue Management, and Customer Success to improve lead quality, pipeline conversion, and downstream outcomes.
  • Collaborate with Product and Analytics teams to improve conversion flows, experimentation, and performance measurement.
• Retention & Engagement:
  • Enable lifecycle campaigns across owned, earned, and paid channels to drive ongoing engagement and retention in partnership with Lifecycle marketing. Inform lifecycle strategy by contributing insights, audiences, messaging, and experimentation hypotheses.
  • Build B2B nurture and re‑engagement programs aligned to account stage, intent, and sales cycles, in partnership with Sales and Customer Success.
  • Work with Partnerships and internal stakeholders to support co‑marketing or partner‑driven growth initiatives where needed.
• Analytics and Reporting:
  • Own performance measurement across B2B and B2C metrics including CAC, LTV, MQLs, ROAS, ARPU, conversion rates, and pipeline influence.
  • Translate insights into clear recommendations and growth opportunities for Sales, Product, Revenue Management, Customer Success, and leadership.
  • Communicate campaign performance and learning regularly to senior stakeholders across the business.

Other duties as assigned.

 

Benefits & Perks

• Work Life Balance!
• 75% Employer Contribution to Medical, Dental, and Vision insurance
• Health Savings Account with Employer Contribution
• Year-round Work & Paid Training
• Company Paid Life, Short-term, and Long-term Disability Insurance 
• 401k with generous Company Match
• Paid Time Off (PTO) & Holiday Pay
• Flexible Spending & Health Savings Account
• Employee Discounts: Travel, Theme Parks, Home & Auto Insurance and more! 
• Education Reimbursement Program
• Paid employee Referral program

What we’re looking for

Requirements:

• Minimum 6 years of experience in growth, performance, or demand generation marketing in B2B environments. Bonus if experienced in B2B2C or B2C.
• Proven, hands‑on experience building, launching, and optimizing paid media campaigns (e.g., Google, Meta, LinkedIn), not just managing agencies.
• Demonstrated ownership of end‑to‑end demand generation, from acquisition through activation, retention, and measurable growth outcomes. ABM experience preferred.
• Ability to develop and execute multi‑channel growth strategies, including paid media, lifecycle/CRM, and segmented or account‑based programs.
• Strong track record of driving and improving core performance metrics (CAC, LTV, MQLs, ROAS, ARPU, conversion rates).
• Advanced analytical mindset with experience using data to diagnose issues, run experiments, and optimize campaigns at scale.
• Proven success partnering cross‑functionally with Sales, Product, Operations and agencies to deliver growth outcomes.
• Ability to operate as a senior individual contributor, owning both strategy and execution with minimal oversight. Strong understanding of CAC, retention and engagement metrics.
• Comfortable working cross-functionally with design, product and agencies.

 

Minimum Salary

USD $99,000.00/Yr.
Maximum Salary

USD $120,000.00/Hr.