Reports to: Vice President, Retention & Lifecycle Marketing

Department: Lifecycle Marketing

Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

FLSA Classification: Salaried, Exempt

Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.

Tier 1 (Higher Cost Markets): $138,000 - $160,000

Tier 2 (National Markets): $120,000 - $145,000

Tier 3 (Lower Cost Markets): $113,000 - $132,000

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

About the Opportunity

At Paleovalley, we believe our relationship with a customer doesn't end after their first purchase - it's just getting started. Every interaction that follows, from onboarding and education to replenishment, subscriptions, loyalty, and winback, is an opportunity to build trust, strengthen long-term relationships, and help people get the most from their health journey.

We're looking for a Senior Manager, Retention Marketing to own and continuously evolve those experiences. Partnering closely with our VP of Retention & Lifecycle Marketing, you'll translate department priorities into customer journeys, lifecycle automations, testing strategies, and measurable business results. While our VP sets the overall vision and strategic direction for the department, you'll have significant ownership in determining how that strategy comes to life, independently identifying opportunities, solving problems, making recommendations, and building exceptional customer experiences that strengthen loyalty and customer lifetime value.

You'll have broad ownership over day-to-day decisions related to customer journey architecture, lifecycle automations, testing priorities, and optimization initiatives, partnering closely with the VP on long-term strategic direction and department priorities. This is a highly autonomous, hands-on role for someone who enjoys equal parts strategic thinking, execution, data analysis, and continuous improvement. If you love understanding customer behavior, building sophisticated lifecycle programs in Klaviyo, and creating experiences that genuinely help customers succeed, you'll thrive here.

What You’ll Do

Retention Strategy Execution

Partner with the VP of Retention & Lifecycle Marketing to translate department strategy into clear execution plans, retention roadmaps, and measurable business outcomes.
Develop the roadmap and execution approach for bringing retention initiatives to life across the customer lifecycle, independently identifying and prioritizing opportunities that strengthen customer loyalty, subscription health, repeat purchase behavior, and customer lifetime value.
Operate with a high degree of autonomy, confidently making recommendations, solving problems, and driving initiatives from concept through execution with minimal day-to-day direction.

Customer Journey Strategy & Architecture

Own the architecture, design, build, and optimization of automated customer journeys across onboarding, post-purchase, replenishment, subscriptions, loyalty, winback, reactivation, churn prevention, and customer education.
Continuously improve customer journeys by identifying friction points and creating lifecycle experiences that are timely, relevant, and genuinely valuable.
Design scalable lifecycle programs that evolve alongside our customers and business, strengthening customer loyalty, subscription performance, and long-term customer lifetime value.

Marketing Automation, CRM & Flow Architecture

Serve as Paleovalley's primary owner of retention marketing automation within Klaviyo, including lifecycle flow architecture, creation, optimization, QA, troubleshooting, documentation, and ongoing maintenance.
Design sophisticated automation logic using segmentation, personalization, dynamic content, behavioral targeting, and CRM best practices.
Ensure our lifecycle infrastructure is scalable, reliable, and continuously improving while establishing best practices across the retention program.
Establish automation standards and best practices that create consistency, scalability, and operational excellence across the retention program.

Data, Testing & Optimization

Use customer data, behavioral insights, and business performance to identify opportunities that improve both the customer experience and business outcomes.
Develop and execute testing strategies across messaging, offers, timing, creative, segmentation, personalization, and customer journeys.
Analyze results, translate insights into actionable recommendations, and foster a culture of continuous experimentation and optimization.

Cross-Functional Partnership & Influence

Partner closely with Creative, Brand, Growth Marketing, Ecommerce, Customer Experience, Marketing Analytics, Product Marketing, Technology, and the Lifecycle Marketing Manager to deliver seamless customer experiences.
Translate broader business initiatives into thoughtful lifecycle experiences while providing strategic direction for creative, copy, and campaign assets.
Serve as the organization's subject matter expert in retention marketing, lifecycle automation, and customer journey optimization.

Measurement & Continuous Improvement

Own and maintain the retention marketing dashboard, proactively monitoring, analyzing, and reporting on key lifecycle metrics, including customer lifetime value (LTV), repeat purchase behavior, subscription health, lifecycle revenue, flow performance, customer engagement, and other key retention KPIs.
Translate customer, campaign, and business performance data into actionable insights, independently identifying opportunities, making recommendations, and driving optimization initiatives that improve customer experience and business results.
Continuously evaluate customer journeys, automations, campaigns, testing results, and operational processes to identify smarter, more effective ways to engage customers and evolve Paleovalley's retention program.

What Success Looks Like

Within your first year, you'll have:

Built and optimized a scalable, best-in-class lifecycle marketing program that supports customers throughout their journey with Paleovalley.
Improved the performance of our core lifecycle automations through thoughtful experimentation and continuous optimization.
Increased repeat purchase behavior, subscription health, and customer lifetime value.
Established yourself as Paleovalley's trusted expert in retention marketing, lifecycle automation, and customer journey optimization.
Built strong cross-functional partnerships while operating with a high degree of ownership, autonomy, and accountability.
Created a strong operational foundation that allows our retention program to continue evolving as the business grows.
Developed a scalable retention framework that enables the Lifecycle Marketing Manager to efficiently execute campaigns within a best-in-class customer journey.

What You’ll Need to Succeed

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent professional experience.
6+ years leading retention or lifecycle marketing for a sophisticated DTC ecommerce or subscription business, with demonstrated ownership of customer journey strategy, marketing automation, and lifecycle performance.
Expert-level experience building, optimizing, and scaling sophisticated lifecycle automation programs within Klaviyo.
Demonstrated success improving customer lifetime value, repeat purchase behavior, subscription health, and retention through lifecycle marketing.
Experience developing and optimizing sophisticated automated customer journeys from strategy through execution.
Advanced analytical skills with demonstrated experience owning retention reporting and dashboards, analyzing lifecycle performance, identifying trends, and translating customer and business data into strategic recommendations and measurable business improvements.
Experience developing, executing, and evaluating A/B testing strategies.
Exceptional project management and organizational skills with the ability to independently prioritize work and manage multiple initiatives.
Strong communication and collaboration skills with the ability to influence cross-functional partners and build trusted relationships.

Bonus Points

Experience in a DTC ecommerce and/or subscription-based business.
Experience within health & wellness, supplements, food, consumer packaged goods, or a related industry.
Experience with Shopify, Attentive, PostPilot, GA4, Mixpanel, Looker, or similar marketing technologies.
Passion for understanding customer behavior and building exceptional customer experiences.
Alignment with Paleovalley's mission of helping people live healthier lives through nutrient-dense foods and supplements.

Our Commitment to You

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Compliance & Employment Practices

Paleovalley and Wild Pastures are proud to be equal opportunity employers. We make employment decisions based on qualifications, merit, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any point, please reach out to [email protected].

All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of Form I-9 and verification of work authorization. We participate in E-Verify to confirm eligibility to work in the U.S.

To support an efficient and consistent application review process, we may use technology-assisted tools to help organize and review applications; however, these tools do not make hiring decisions. All final hiring decisions are made by our team.

This role is open until filled.

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