Website Development & Management

o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.

o Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.

o Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.

o Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.

SEO Strategy & Execution

o Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.

o Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.

o Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.

o Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.

Analytics & Reporting

o Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.

o Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.

o Ensure reporting integrates with enterprise applications and aligns with IT data governance.

Cross-Functional Collaboration

o Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.

o Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.

Innovation & Optimization

o Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.

o Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.