Some photographers spend their careers chasing the next assignment. Click. Next.

If you've spent years hopping from project to project, juggling clients, chasing approvals, negotiating budgets, and wondering whether your best work is still ahead of you, this might be your lucky day.

At Life is Good, you'll trade transactional shoots for meaningful storytelling. You'll help shape the visual expression of a brand that has spent more than 30 years spreading the power of optimism through art, apparel, and positive impact. Your work won't disappear into a campaign and be forgotten. It will become part of a larger story that reaches millions of people and helps fund programs that support children facing some of life's toughest challenges.

We're looking for a Senior Photographer who sees more than a shot list. Someone who can find authenticity in a moment, personality in a pose, and emotion in the unexpected. Someone who knows when to chase the plan and when to follow the light.

This role is for a photographer who wants to do more than capture images. You'll collaborate with designers, marketers, storytellers, and founders who still care deeply about the work. You'll help create everything from national campaigns and product storytelling to brand moments that celebrate the people who make optimism real.

If you're energized by creative ownership, inspired by human connection, and excited by the idea of joining a founder-led company where your voice - and your eye - matters, we'd love to meet you.

Help us tell stories worth remembering.

IMPORTANT DETAILS

This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications.
Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
This role is based in Hudson. You'll work on-site each week.
Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements below, you'll get a swift and kind rejection.

Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.com or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Hudson, NH), and the required experience for this role (at least 7 years), you will see the pay range for this role.

Ready to learn more about the job? Read on...:

Requirements

What You Know and Have Done

You have at least 7 years of professional photo experience that included product photography (including laydowns and templates), eComm on-model photography, lookbook photography, and lifestyle editorial photography - primarily in-studio but on-location where applicable

You are proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere, After Effects, Illustrator) and Capture One

You have an effective working knowledge of studio lighting, camera equipment, composition principles, and color management

You have hands-on experience with still life, laydown, and on-figure editorial photography.

You have significant experience in model direction and on-set management
You have excellent compositional skills and stay current with industry trends and visual culture

Why This Job Exists

You are the creative engine behind the visual story of Life is Good. In partnership with the Director of Brand Creative and the Photo Studio team, you lead and execute high-quality photo shoots that bring our brand to life across eCommerce, social, catalog, and advertising. Your work ensures that every image we publish reflects who we are — optimistic, purposeful, and distinctly Life is Good.

What You'll Do

You serve as the primary photographer for on-model and lifestyle photo shoots, producing high-quality images that align to brand guidelines

You concept and plan sets for laydowns, on-model, and lifestyle shoots — from prep through production

You maintain exposure and color accuracy standards while managing a high volume of deliverables on schedule
You own quality assurance on images — catching issues before they reach final delivery

You manage equipment upkeep and studio cleanliness so the team can execute reliably, every day

You serve as the team administrator for the digital asset management system, providing training and guidance cross-departmentally

You handle file maintenance with consistent naming conventions and output standards so assets are always findable and usable

You use AI-powered tools to accelerate image editing and retouching workflows, so your time goes toward creative decisions rather than repetitive tasks

You explore AI tools for concept development and visual direction — using them to rapidly generate mood boards, iterate on creative options, and expand possibilities before the shoot begins

You stay curious about emerging creative technologies and thoughtfully integrate them into the studio workflow to raise the quality and consistency of our output

You use AI to assist with asset tagging, organization, and search within our digital asset library, reducing time spent searching and improving cross-team access

How You Show Up

You are a rational optimist — you see what's possible and move toward it, even when things get complicated

You learn quickly and apply new knowledge without waiting to be told it's time to adapt

You prioritize and keep things moving when plans change or timelines shift

You catch issues before they become problems and take ownership of high-quality output at every stage

You accomplish outcomes through influence and outstanding collaboration — without creating stress for yourself or others

You know and understand the impact of our mission and the Life is Good Superpowers

You are skilled and comfortable working independently and as part of a team

You give and receive feedback thoughtfully and constructively

You are known for having a positive impact on those around you

When You Know You're Successful

You meet your goals and help your team meet theirs
You are the go-to photographer for the brand — collaborating teams trust your output and rely on you to deliver

Every image you produce is on-brand, on-time, and ready to publish — with minimal revision cycles
The studio runs efficiently — equipment is maintained, files are organized, and the team can focus on creative work

You are recognized as a cultural asset for the Brand Marketing team at Life is Good

Benefits

We’re located in beautiful, scenic Hudson, New Hampshire, and have just moved to a new facility surrounded by green space. You can see it HERE. We offer an on-site gym with showers, top quality Medical, Dental, Vision, Flexible Spending Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) plan with a match, Paid Time Off (PTO), 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. Through your work, you'll contribute to growing our social mission: The Playmaker Project

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.