HiringCafe
Posted 1mo ago

Senior Product Marketing Manager

@ HighRes Biosolutions
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Beverly, Massachusetts, United States
$160k-$195k/yrRemoteFull Time
Responsibilities:Conduct analysis, Define personas, Develop strategies
Requirements Summary:5+ years in product marketing/management in life sciences or enterprise software; messaging; GTM; lab automation knowledge.
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Job Description

Senior Product Marketing Manager



Full Time

 



Company Overview



HighRes is a Beverly, Massachusetts–based life sciences lab automation company that partners with biotech, pharma, and research organizations to implement intelligent laboratory workflows, combining hardware, software, and services to make scientific work more efficient and reproducible.



Its platform is focused on automating and orchestrating lab operations—from liquid handling and robotic systems to workflow software such as Cellario—supporting use cases like drug discovery, genomics, and other high-throughput research.

 



Position Summary



We are seeking a Product Marketing Manager to drive the success of CellarioOS and DIY Automation solutions in the life sciences automation space. This role is responsible for defining personas, crafting go-to-market strategies, enabling sales teams, leading content and thought leadership efforts, conducting market analysis, and shaping pricing strategies. You will work cross-functionally with product management, sales, and marketing teams to drive adoption and revenue growth.



 



Responsibilities



Product Marketing




  • Conduct market and competitive analysis to identify trends, opportunities, and differentiation strategies.

  • Define customer personas and craft compelling product positioning and messaging tailored to automation engineers and scientists.

  • Develop and execute go-to-market strategies for new product launches and enhancements.

  • Create and maintain sales enablement materials, including presentations, datasheets, battle cards, and training resources.

  • Drive content strategy and thought leadership, including white papers, case studies, blog posts, and conference presentations.



Strategic Business Development & Customer Engagement




  • Engage with customers to influence and drive demand for orchestration solutions as part of digital transformation roadmaps.

  • Gather and analyze voice of customer (VOC) insights to refine messaging, improve products, and inform strategic decisions.

  • Deliver customer presentations and proposals in collaboration with the sales team