Social Media & Marketing Manager

About the Role
Successful professional hockey team is seeking a creative, detail and results-oriented Social Media & Marketing Manager to lead and grow our brand presence across all major social media and relevant marketing platforms. The ideal candidate will be responsible for developing content strategies, spearheading paid advertising and marketing campaigns, increasing audience engagement, managing team text and email platforms, and driving measurable business results through social media and all applicable marketing.

Key Responsibilities

Develop, implement, and maintain a scheduling/planning calendar across all social media platforms including Instagram, Facebook, TikTok, X, Snapchat, and any emerging channels of value
Oversee the daily operations of team social media channels
Manage all marketing trade agreements and ensure that all obligations are fulfilled
Grow online communities and engage with followers, customers, and fans
Drive customer engagement, website and social media traffic, and brand awareness, leveraging social media, direct email and telecommunications, and event-based marketing, in alignment with our broader company marketing strategy. Create engaging, on-brand graphics and tactics to strengthen the team’s digital presence and support sales initiatives
Conceptualize, film, and edit original short-form video content for all social media platforms to engage with followers and build on brand and player identities, while focusing on upcoming events in a creative, trend-conscious way
Monitor social media channels consistently and in real-time, providing timely customer service and engage in real-time interaction with various departments and patrons during designated events, including evenings, weekends, and possibly holidays, as needed
Plan, design, and execute visually engaging text and email marketing campaigns using audience segmentation to promote upcoming events, game and team results, and ticket or merchandise promotions ultimately leading to increased sales
Actively engage with patrons, fans, artists, and local media across all social platforms to foster community and brand loyalty; always be on the lookout for new opportunities
Demonstrate a proactive and creative approach towards brainstorming and executing community marketing techniques for shows such as grassroots, community engagement, promotional tie-ins, and partnership opportunities
Prepare and send “Know-Before-You-Go” and other customer and fan-facing marketing material and graphics
Collaborate with team channel leaders to maintain a consistent look, tone, and feel across all communication pieces
Identify, evaluate, and leverage relevant social media trends and proactively incorporate relevant content ideas to enhance engagement and brand visibility
Represent the marketing channel, on-site, at designated events, both on and off property
Assist with planning and execution of marketing initiatives, including community outreach and basic design/graphics projects
Perform other duties as assigned to support overall organizational success, marketing and, team objectives

Required Qualifications

Proven experience managing business social media accounts and campaigns
Strong knowledge of paid social media advertising platforms, including:
- Meta Ads Manager (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- YouTube Advertising
- X (Twitter) Ads
Experience with audience targeting, retargeting, conversion tracking, and campaign optimization
Strong understanding of social media analytics and reporting
Excellent verbal and written communication and content creation skills
Basic graphic design and video editing knowledge using tools such as Canva, Adobe Creative Suite (preferred), CapCut, or similar
Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills

Knowledge of SEO and content marketing strategies
Experience with direct to consumer text and email marketing platforms
Familiarity with CRM systems and marketing automation tools
Experience creating short-form video content for Reels, TikTok, and YouTube Shorts
Strong understanding of lead generation and conversion-focused marketing
Experience working with Google Analytics and tracking campaign performance
Experience using social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms
Capacity to interpret data, relay findings, and make strategic recommendations

Success Traits

Creative thinker with strong attention to detail
Self-motivated and proactive
Strong organizational and project management skills
Results-driven mindset with a focus on growth and ROI
Excellent collaboration and communication skills
Passion for digital marketing, being “in the know” with current social media trends and staying ahead of industry movements

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to freely move around the facility and outside organized team events, stand for prolonged periods of time, talk and hear, as well as exhibit strong communication skills
This position requires work inside and outside of the building, as needed based on events, including outdoor exposure
In-season attendance of all home games, including evenings, weekends and possibly holidays, based on games scheduled is required

Compensation
· Competitive salary based on experience

How to Apply

Submit your resume, portfolio of social media work, and examples of paid advertising campaigns you've managed, including measurable results where possible.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.