Manage, coordinate, and oversee the planning, capture, creation, and execution of social media content and editorial strategies with the goal of achieving audience growth goals for assigned brands within Opry Entertainment Group (OEG). Supervise content creation and scheduling across various platforms in line with the social media strategy and evaluate the performance of social content. Implement methods to repurpose show content across brand platforms and devise innovative approaches for artists to promote and distribute content. Analyze performance and audience preferences to steer content direction and stay current with social trends.
- Create a content calendar incorporating show and event coverage, merchandise opportunities, performances, artist partnerships and collaborations, etc.
- Manage content ideas for assigned brands. Collaborate with internal departments for logistics, film and photograph content before, during and after performances and events. Write compelling copy in brand voice for social engagement; edit video and images into short, viral segments and post content in appropriate timeframe.
- Actively manage social media community by engaging with fans and other relevant external accounts, responding to questions and inquiries, and rewarding key contributors through surprise and delight moments.
- Monitor competitors and social and digital marketing trends to identify and implement new opportunities, tactics, techniques, digital tools and platforms.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices. Share results with management and partners, then act on the recommendations.
- Build content plans with the social media and marketing teams to align content creation efforts with overall brand objectives and promotional campaigns.
- May oversee special programming and assist with community engagement as related.
- Perform other duties as assigned.