Role Overview

The Graphic Designer Specialist will play a key role in conceptualizing, designing, and delivering high-quality visual communication assets that support Lennox’s brand, marketing, and digital initiatives. This role requires a blend of creative excellence, strategic thinking, and execution capability across digital and print channels, ensuring consistency with brand guidelines and business objectives.

Key Responsibilities

Creative Strategy & Execution

• Define and develop visual design concepts aligned with business and marketing objectives
• Translate complex ideas into engaging, impactful visual designs across platforms
• Drive end-to-end design lifecycle from concept through execution and delivery

Design & Brand Management

• Ensure adherence to brand identity, typography, and visual standards across all deliverables
• Create high-quality assets including:
  • Digital creatives (social media, web banners, email campaigns)
  • Print materials (brochures, flyers, product catalogs)
  • Corporate presentations and infographics
• Maintain and evolve design systems, templates, and brand guidelines

Collaboration & Stakeholder Engagement

• Work closely with marketing, product, and corporate communication teams
• Partner with stakeholders to understand business requirements and convert them into design outputs
• Participate in planning discussions and provide creative direction and recommendations

Innovation & Continuous Improvement

• Stay updated with the latest design trends, tools, and technologies
• Recommend innovative approaches to enhance visual storytelling and customer engagement
• Identify opportunities to optimize workflows and improve turnaround time

Quality & Governance

• Ensure high-quality output through design reviews and adherence to standards
• Manage multiple projects simultaneously while meeting deadlines
• Maintain version control and asset organization

Core Competencies

• Strong expertise in visual design, branding, and storytelling
• Proficiency in tools such as:
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Figma / Sketch / Adobe XD
• Experience in digital, web, and print design production
• Knowledge of UI/UX principles is an added advantage
• Strong understanding of color theory, typography, and layout techniques
• Ability to manage multiple stakeholders and deliver within timelines
• Excellent communication and presentation skills