Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

The Senior Manager Talent Attraction is a strategic and hands-on leader responsible for executing targeted talent attraction strategies that strengthen the front end of the recruiting lifecycle, with a primary focus on experienced hire pipelines, proactive sourcing, and veteran talent attraction.

Reporting to the Senior Director of Talent Acquisition, this role builds scalable sourcing, referral, and external talent engagement strategies, applies market intelligence, and reduces reliance on external recruiting agencies.

The Senior Manager partners closely with recruiters, HR leaders, and external vendors to deliver a high-quality, insight-driven, and cost-effective talent attraction model.

This role is critical to strengthening the organization’s ability to proactively attract and engage experienced talent—reducing reliance on reactive recruiting and external agencies.

By building scalable pipelines, expanding access to external and veteran talent communities, and improving sourcing effectiveness, the Senior Manager helps deliver faster, stronger, and more predictable hiring outcomes

Your key responsibilities will include:

•  Execute talent attraction strategies aligned with workforce priorities, supporting a proactive and pipeline-driven recruiting approach through market insights and talent readiness analysis.
• Build and maintain high-quality talent pipelines for experienced, priority, and hard-to-fill roles through proactive sourcing, candidate engagement, and relationship management.
• Expand access to experienced talent by developing partnerships and engagement strategies with professional associations, industry events, and external talent networks.
• Develop and execute veteran recruiting initiatives by leveraging military partnerships, targeted outreach strategies, and skills translation to create sustainable veteran talent pipelines.
• Lead talent mapping and direct sourcing efforts to identify, engage, and cultivate talent communities aligned with current and future business needs.
• Manage and optimize the employee referral program to increase candidate quality, referral engagement, and overall hiring outcomes.
• Utilize labour market intelligence and workforce planning data to prioritize sourcing efforts, identify talent gaps, and support critical hiring needs.
• Monitor recruitment and sourcing performance metrics, identify improvement opportunities, and provide actionable insights to Talent Acquisition leadership.

What are we looking for?

• 5 or more years of experience in talent attraction, sourcing, or recruiting within a complex organization
• Proven ability to build proactive pipelines for experienced and niche talent
• Experience leveraging professional organizations, direct sourcing, and external networks
• Experience designing or supporting veteran hiring or targeted talent initiatives
• Experience working with external vendors and sourcing partners
• Strong understanding of labour market dynamics and sourcing strategies
• Demonstrated ability to operate both strategically and hands-on to deliver outcomes

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [email protected]

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