JOB PURPOSE:

To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.

 

Essential Functions:

• Generates increased traffic to the communities


• Coordinates department advertising needs


• Organizes model home and trailer activities


• Maintains website


• Coordinates sales/marketing events


• Prepares advertisement layouts and marketing materials

 

Duties and Responsibilities

• Creates and establishes strategic marketing plans to achieve company objectives for products and services


• Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage


• Manages development, production, and distribution of promotional and collateral materials to support marketing programs


• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic


• Provides web site management, tracking on line leads, and monitoring conversion


• Manages model decorating processes and maintains furniture inventory


• Creates and maintains master electronic file of current collateral and display images


• Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.


• Reviews and ensures accuracy of all marketing material prior to public release


• Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)


• Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)


• Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations


• Assists General Sales Manager with merchandising of Model Homes and sales office set-up


• Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities


• Processes department marketing supplies and promotional materials


• Processes department invoices


• May include other duties as assigned


• May lead special marketing projects assigned by the manager


• May mentor and coach junior marketing staff

 

QUALIFICATIONS:

Knowledge and Skills

• Excellent written and oral communication skills


• Excellent inter-personal skills: possess the ability to work independently and as part of a team


• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands


• Knowledge of typical building construction process


• Willingness to travel (locally)


• Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)


• Operation of digital camera

Education and Work Experience

• College degree in marketing, sales, journalism or business and 5-7 years experience; or equivalent combination of education and/or work experience


• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising