About the Department

The e2i program is seeking a creative and skilled Marketing Strategy Specialist to join our project teams. As a Marketing Strategy Specialist, you will collaborate with an interdisciplinary group, contribute to client meetings, and work toward delivering real-world results within an 8–12 week project cycle.

You will contribute to e2i’s success by leading market research efforts and developing cohesive marketing strategies that guide your team’s work and deliver lasting value to clients. You’ll collaborate with interdisciplinary teams, attend client meetings, and ensure that all marketing deliverables align with a well-researched, client-centered strategy. You’ll collaborate with interdisciplinary teams and ensure that projects are completed to industry standards.

Projects are tied to UVU-affiliated clients, so the ability to work within established brand and asset guidelines is essential. This is an excellent opportunity for students currently studying Marketing, Digital Marketing, Business Management, or a related field to gain valuable professional experience working in a multi-disciplinary team.

Preferred Major(s): Marketing, Digital Marketing, Business Management or a related field

About e2i:

Education 2 Impact (e2i) offers students the opportunity to work within interdisciplinary teams while gaining paid, hands-on experience. Projects are provided by companies or entrepreneurial UVU students, and teams are assembled to work under the guidance of a student project manager to complete these projects—mirroring real-world industry practices. Each project typically lasts between 8 and 12 weeks, giving team members a condensed, high-impact professional experience.

Position Duties

Conduct market research to identify target audiences and develop detailed customer personas and profiles tailored to each client’s needs.
Develop a comprehensive, cohesive marketing strategy that guides team members throughout the project and can be handed off to the client upon completion.
Utilize Google Analytics to gather and interpret data that informs strategic decisions.
Collaborate with interdisciplinary team members to ensure all project deliverables align with the established marketing strategy.
Adapt strategy recommendations to align with UVU brand and asset guidelines where applicable.
For web-focused projects, develop a strategy that accounts for web presence, user experience considerations, and online audience behavior.

Minimum Qualifications

Must be a current student at Utah Valley University, preferably studying Marketing, Digital Marketing, Business Management, or a related field.
Ability to collaborate effectively within a multidisciplinary team.
Strong organizational skills and ability to meet project deadlines.
Demonstrated understanding of marketing strategy development, including audience research and customer persona creation.
Familiarity with Google Analytics or similar data analysis tools.
Strong written and verbal communication skills, with the ability to present strategy clearly to both team members and clients.
Ability to manage time effectively and deliver quality work within an 8–12 week project timeline, at approximately 10 hours per week.
Experience or coursework in brand strategy, market research, or consumer behavior preferred.
Comfortable working within established brand guidelines and adapting creative direction accordingly.

Benefits

: Student positions are ineligible from the university’s full-time employee benefits package and part-time offerings.

For more information on services offered to students, visit https://www.uvu.edu/studentlife/.

Supplemental Questions

Are you a current UVU student?

Please enter your UVID.

What is your major?

Have you ever worked on an e2i team before?

What is your expected graduation date?

Are you familiar with Google Analytics? If so, please briefly describe how you have used it.

Do you have any marketing-related coursework, projects, or a portfolio? If so, please provide a link or the document.

Which areas are you most interested in: Strategy, Content, or General Marketing?

Did anyone refer you to this position? If yes, who?

Required Question

Agency Information

Employer: Utah Valley University
Address: 800 W. University Parkway

Orem, Utah, 84058
Phone: Applicant Support 855-524-5627
Website: http://www.uvu.edu