1. Channel Sales & Revenue

•      Own the
trade channel P&L contribution: hit revenue and margin targets across all
retail, ecommerce, and distributor accounts.

•      Build and
manage the trade sales pipeline from prospecting through to sustained reorders.

•      Drive
both breadth (number of doors/listings live) and depth (rate of
sale per door)

2. Offline Retail Partners

•      Win and
manage relationships with pet specialty stores, retail chains, and adjacent
outlets such as veterinary clinics and grooming salons.

•      Negotiate
listings, shelf space, planograms, and in-store positioning.

•      Run
regular partner visits and account reviews; ensure on-shelf availability and
minimise out-of-stocks.

3. Ecommerce and Marketplace Partners

•      Win and
manage online stockists: pure-play pet retailers, general marketplaces (e.g.
Amazon.ae, Noon), and quick-commerce / rapid-delivery platforms.

•      Coordinate
with operations on marketplace fulfillment models (marketplace-fulfilled vs.
seller-fulfilled) and stock feeds.

•      Protect
pricing integrity online

4. Lead
Generation & Channel Expansion

•      Identify,
evaluate, and onboard new channel partners that generate revenue and customer
acquisition opportunities.

•      Develop
referral, sampling, activation, and partnership programs that drive
qualified leads.

•      Track
lead generation, customer acquisition, and subscription conversions by channel.

•      Continuously
identify new opportunities to expand Furchild's reach beyond owned channels.

5. Distributor Network Expansion (UAE & global)

•      Identify,
evaluate, recruit, and onboard distributors within the UAE and in priority
international markets.

•      Structure
distributor agreements (territory, pricing, margin, exclusivity, MOQs,
marketing support).

•      Manage
distributor performance against activation and reorder milestones.

•      Lead the
groundwork for international expansion: product registration,
import/labeling/regulatory requirements.

•      Build a
repeatable distributor playbook so each new market is faster to launch than the
last.

6. Pricing & Margin

•      Enforce MAP
/ RRP discipline.

•      Manage
discount bands, trade terms, and approval thresholds.

•      Own
receivables health for trade accounts (terms, DSO, overdue management).

7. Trade Marketing & Campaigns

•      Work with
Furchild marketing team to plan and execute co-marketing and promotional
campaigns with retail and ecommerce partners (in-store activations, marketplace
promos, sampling, bundles, launches).

•      Drive
share of shelf (offline) and share of search / digital shelf quality (online).

8. Forecasting & Operations

•      Provide
demand forecasts by account/channel that feed production and inventory
planning.

•      Monitor
slow-moving listings and delisting risk

Requirements

• 5+ years
  in B2B / trade / wholesale sales, key account management, or distributor
  management. Ideally in FMCG, pet, food, or a comparable physical-product
  category.
  
• Demonstrated
  track record opening new retail accounts and/or appointing and managing
  distributors.
  
• Hands-on
  experience with both offline retail and ecommerce/marketplace channels (Amazon,
  Noon, or similar), or strong depth in one with credible ability to own the
  other.
  
• UAE
  market experience strongly preferred; international/export distribution
  experience a clear plus.
  
• Existing
  relationships within UAE veterinary, retail, grocery, ecommerce, or
  pet-industry channels.
  
• Experience
  launching a product into new international markets (registration, import,
  regulatory).
  
• Familiarity
  with a structured ops/CRM stack for managing accounts and pipeline.