Position Purpose:
The Truth & Liberty Marketing and Creative Lead will collaborate with the Truth & Liberty Digital Marketing Manager to manage the Truth & Liberty Coalition’s brand and create written and visual content for various deliverables to convey essential messages about the organization. This position will supervise all digital platforms and ensure the copy is in line with specifications, style, and branding. Additionally, they will cover events, products, services, and other aspects, and oversee all events and political campaigns in conjunction with AWM and/or Charis Bible College.
Essential Duties:
- Work as part of a team of marketing and creative professionals, including designers, writers, and marketers, to create engaging and effective marketing campaigns and content.
- Develop and execute marketing strategies that align with the company’s objectives and goals, including but not limited to live broadcasts, events, and/or political campaign initiatives.
- Manage the development and execution of creative assets across multiple channels, including digital, social media, print, and video.
- Create and/or oversee the allocation and editing of digital copy/content intended for consumption across various platforms.
- Collaborate with cross-functional teams to ensure brand consistency across all channels and campaigns.
- Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
- Foster a culture of creativity and innovation within the marketing and creative teams.
- Manage project timelines, budgets, and resources to ensure timely delivery of projects.
- Identify new opportunities to expand the reach of our brand and increase engagement with our target audience.
- Develop communication deliverables by utilizing a comprehensive understanding of Truth & Liberty’s products, services, strategies, and operations, and continuously maintaining up-to-date knowledge of them.
- Other duties and responsibilities as assigned.