CRUNCH FITNESS
Vice President of Unit Growth Integration
REPORTS TO: Chief Development Officer
STATUS: Exempt
WHO WE ARE
Crunch Fitness is a rapidly expanding fitness brand with over 465 franchised and corporate owned gyms globally.
Crunch Fitness is a rapidly expanding fitness brand with over 465 franchised and corporate owned gyms globally.
Our unfiltered philosophy of No Judgments drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.
As one of the fastest growing fitness brands in the industry, Crunch offers the unique opportunity to be part of a high growth team where professional development and advancement are plentiful. Together, we are redefining the fitness industry.
POSITION SUMMARY
Reporting directly to the Chief Development Officer, the Vice President of Unit Growth Integration is responsible for leading the end-to-end unit growth lifecycle across the Crunch franchise system. This executive serves as the organization’s central growth integrator, aligning real estate, construction, design, franchise development, operations, finance, legal, procurement, and franchisee support to ensure the successful delivery of 100+ annual club openings.
The role is accountable for creating and optimizing a scalable development engine that delivers predictable growth, accelerates speed-to-market, preserves brand standards, strengthens franchisee returns, and enhances enterprise value.
CORE PURPOSE
To lead and continuously improve the systems, processes, partnerships, and organizational capabilities required to deliver predictable, high-velocity unit growth across the Crunch franchise system.
KEY RESPONSIBILITIES
1. Development Execution & Growth Delivery
- Reduce cycle time from LOI to opening.
- Eliminate development bottlenecks and improve speed-to-open.
- Ensure consistent execution of prototype and brand standards.
- Deliver predictable opening readiness and on-time openings across all markets.
2. Program & Portfolio Management
- Own development pipeline forecasting from LOI through opening.
- Manage critical path timelines across all projects.
- Maintain visibility into development performance, cost variance, cycle times, and contractor effectiveness.
- Drive accountability, transparency, and predictability throughout the development lifecycle.
3. Franchisee Economics & Capital Discipline
- Ensure development decisions support franchisee profitability and long-term growth.
- Maintain disciplined CapEx management and cost predictability.
- Optimize vendor and contractor relationships.
- Evaluate development initiatives through the lens of ROI, scalability, and unit-level economics.
4. Franchisee & Stakeholder Leadership
- Build trusted relationships with franchisees and development partners.
- Establish clear expectations, accountability, and communication standards.
- Coach franchisees through the development process while protecting system standards.
- Resolve issues proactively and escalate risks appropriately.
5. Organizational & Strategic Leadership
- Assess organizational readiness to achieve annual development targets.
- Identify and mitigate constraints to future growth.
- Lead and develop a high-performing development organization.
- Build scalable vendor, consultant, and contractor networks.
- Partner with executive leadership on long-term growth planning and execution.
6. Executive Problem Solving & Risk Management
- Lead effectively in a fast-paced environment with competing priorities.
- Resolve project delays and recover schedules quickly.
- Navigate uncertainty with professionalism, clarity, and decisiveness.
- Provide executive-level visibility into development risks, performance, and forecast accuracy.
KEY LEADERSHIP COMPETENCIES
The successful candidate demonstrates strength across five dimensions:
- Builder: Deep expertise in construction, development, and project execution.
- Operator: Creates scalable systems, processes, and accountability structures.
- Business Leader: Understands franchisee economics, capital deployment, and enterprise value creation.
- Influencer: Aligns franchisees, vendors, stakeholders, and executives around shared objectives.
- Change Agent: Continuously improves systems, processes, and organizational capabilities.
IDEAL CANDIDATE PROFILE
- Bachelor’s degree in Construction Management, Engineering, Architecture, Real Estate, Business, or related field; advanced degree preferred.
- 15+ years of leadership experience in construction, development, real estate, or multi-unit growth environments.
- Proven success scaling franchise, retail, fitness, restaurant, or hospitality development programs.
- Experience supporting organizations delivering 50+ annual openings.
- Strong understanding of construction, real estate, franchise economics, and capital planning.
- Demonstrated ability to lead cross-functional teams and influence without direct authority.
- Executive presence with strong communication and stakeholder management skills.
- Proven ability to improve speed-to-open while maintaining quality, consistency, and financial discipline.
WHAT SUCCESS LOOKS LIKE
The Vice President of Unit Growth Integration enables Crunch to:
- Sustain high-velocity national expansion.
- Consistently open clubs on time and on budget.
- Improve predictability throughout the development lifecycle.
- Optimize a repeatable, system-driven growth engine.
- Strengthen franchisee confidence and investment appetite.
- Enhance organizational scalability and operational readiness.
- Increase enterprise value through disciplined, predictable growth execution.
This leader is ultimately accountable for transforming development from a collection of projects into a scalable operating system capable of supporting Crunch’s long-term growth ambitions.
BENEFITS
- Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short term and long term disability coverage
- Employee Assistance Plan
- Education assistance program
- Free Crunch Gym Membership across all clubs nationwide
- Milestone Anniversary Recognition program
Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, national origin, disability, gender identity or expression, genetic information, sexual orientation, or any other legally protected class.
LEAD. INSPIRE. SUCCEED.
Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.
Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
Career Growth Opportunities
Competitive Compensation Plan
Health Benefits for Full-time Employees
Complimentary Crunch Gym Membership
Discounts on Services, Products and More!
Flexible work from home options available.