Summary  Reporting to the Regional Sales Manager, this position involves translating and explaining highly technical information to customers and clients, focusing on revealing how a product, application and our solutions can solve specific problems. This position is responsible for achieving or exceeding the sales target for our products, in a specified territory, through excellent value selling, product, and application technical knowledge and business development. Essential Duties and Responsibilities • Achieve or exceed sales budget for AutoChem products in the specified territory • Establish yourself as a trusted, inspiring leader by analyzing customer problems, mastering product & application knowledge, and differentiating AutoChem from the competition • Build trust with customers and colleagues and maintain the highest level of integrity while building long-term relationships • Develop, coordinate and execute a strategic territory plan to include the methodology needed to achieve sales growth including all sales and related activities: lead generation, cold calling, nurturing, key demonstrations, sales calls, organizing and presenting technical seminars, application feasibility tests, perform demonstrations for products and coordinating customer support • Continual self-education of AutoChem technology and related applications, formal sales training classes, online learning, reading of Sales and Account Management books, and coaching from a team of sales and technical mentors • Developing technical and application proficiency with all METTLER TOLEDO AutoChem products, value positioning, competitors, and core applications • Use application knowledge to identify companies and departments that could benefit from AutoChem technology • Maintain the customer relationship management (CRM) system daily. Complete weekly reports and provide an accurate, detailed forecast on a continual basis, using the CRM system. • Cover a multi-state territory with about 70% overnight travel • Support the sales management team as needed on projects • Other duties may be assigned