About Us: At Echelon Risk + Cyber, we defend the basic rights to security and privacy. We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs.
We are hiring a Senior Marketing Operations & Campaign Manager to serve as a cornerstone of our marketing team. This person will combine strong marketing operations expertise with well-rounded B2B marketing execution. They will help us run a smarter, more disciplined go-to-market engine - not just manage systems, but understand how the business actually performs.
This is a senior individual contributor role with high visibility and high trust.
Role Overview
This role requires a strong marketing operations background, but we are intentionally hiring someone who has grown beyond pure ops into broader GTM execution.
You will:
- Own HubSpot Marketing Hub and lifecycle governance
- Own marketing pipeline visibility and reporting discipline
- Lead operational planning and execution of webinars and events
- Improve campaign performance and attribution clarity
- This is a senior individual contributor role for someone who wants to operate at the intersection of data, revenue, and business strategy
Core Responsibilities
Marketing Operations & Data Ownership
- Serve as primary owner of HubSpot (Marketing Hub)
- Govern lead lifecycle stages, MQL definitions, routing logic, and attribution standards
- Build and maintain advanced automation workflows
- Maintain data hygiene and reporting integrity
- Troubleshoot issues impacting sales visibility or reporting accuracy
- Advanced, hands-on HubSpot expertise is required
Pipeline Reporting & Business Insight
- Own how we measure pipeline, performance, and revenue contribution across marketing and sales
- Build and maintain dashboards tracking conversion, velocity, win rates, deal size, and source performance
- Establish standardized reporting definitions across marketing and sales
- Present insights to leadership and recommend specific, actionable next steps
- Identify trends and seasonality patterns in pipeline performance
- Proactively surface risks and improvement opportunities
- You must be comfortable presenting to stakeholders
Campaign, Webinar & Event Execution
- Lead operational planning and execution of webinars, events, and multi-channel campaigns
- Draft and refine email copy for event promotions, webinar invites, reminders, follow-ups, and nurture sequences
- Ensure campaigns are properly built, tracked, and measured inside HubSpot
- Coordinate timelines, workflows, follow-ups, and post-event reporting
- Optimize event and webinar ROI
- Contribute directly to tactical execution across marketing projects when bandwidth or complexity requires it
GTM Alignment & Cross-Functional Execution
- Align marketing automation and reporting with sales workflows
- Improve lead handoffs and feedback loops between marketing and sales
- Support outbound segmentation and campaign coordination
- Bring structure to cross-functional initiatives
Process Discipline & Continuous Improvement
- Identify inefficiencies and fix them without being asked
- Reduce manual work through automation and structured process design
- Maintain documentation for lifecycle governance and reporting standards
- Over-communicate when processes change, or issues arise
- Bring structured thinking to ambiguous projects
Required Experience
- 5–7+ years in B2B Marketing with a strong Marketing Operations foundation
- Prior dedicated Marketing Operations roles required
- Advanced hands-on HubSpot expertise (Marketing Hub)
- Mandatory experience supporting a B2B sales-led funnel
- Experience building dashboards and presenting insights to stakeholders
- Experience executing webinars, events, or multi-channel B2B campaigns
- Professional fluency in English (written and verbal)
- Overlap with US Eastern business hours
Preferred
- Experience in consulting, advisory, or professional services environments
- Experience in cybersecurity, compliance, or technology services
The Type of Person Who Thrives Here
- Highly articulate communicator
- Critical thinker who challenges assumptions
- Comfortable presenting to leadership and partners
- Proactive and accountable
- Detail-oriented without losing business context
- Organized and structured in a fast-moving environment.
- Fixes problems instead of escalating them.
- If you bring discipline, ownership, and energy to your work, you will thrive in this role.
Why Echelon?
We are committed to creating an inclusive environment for our team with unquestioned integrity. If you have a special need that requires accommodation, please let your recruiter know. One of our core values is "People with Personality," and we want to allow you the space to bring your full self to work.
We Currently Offer The Following Benefits:
- Access to private medical insurance through MetLife.
- Life insurance policy via MetLife.
- 30-day Christmas bonus and a monthly technology stipend.
- Contribution of 8% of the employee's salary to a savings fund.
- Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to.
- Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability.
- Support for individual development through certifications, continued learning, conferences, and more.
We value a diverse workforce and a culture of inclusivity and belonging. All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Echelon Risk + Cyber is an Equal Opportunity Employer.