Job Description
- Work with regional marketing team to ensure marketing communications materials and activities align with brand's image and standard
- Develop marketing strategy by brand and proceed an appropriate media mix to increase brand awareness in Korea
- Strengthen brand communications through online articles, social medias, magazines, OOH to further engage
consumer in various platform
- Draft press and media releases, monitor competitive activity and market trends with agency
- Work closely with agencies and monitor their performance for each project and be able to evaluate their performance and make decision of contract extension.
- Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on alI marketing activities and projects.
- Report successful marketing activities to regional team
Qualifications
Requirements
- At least 8 years solid PR experience from the retail industry for Marketing and PR position
- Excellent market connection and in depth understanding of Korea local consumer market;
- Has preferably experience with premium brands or other quality fashion related products;
- Strong relating skills for building trustful partnership with internal and external business partners
Preferred
- Experience with similar products and brand experience
- Proficiency in English communication
Additional Information
Full-Time, Hybrid
Guidelines for Applicants
Apply: Samsonite Career Site
Interview process: First Interview > Second Interview
About Company
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
Company
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.