Printfresh is searching for a hands-on, deeply motivated Retention Marketing Specialist to own and evolve our email, SMS, and loyalty channels. The ideal candidate is a builder at heart — someone who loves rolling up their sleeves, brings data-backed instincts to their work, and takes real pride in the performance of every send. You'll be the voice behind how we stay in meaningful contact with our community and an instrumental part of our team during an exciting period of growth.

This is a full-time position with a hybrid schedule- you must be able to work in our Philadelphia office on Tues/Wed/Thurs.

Responsibilities

• Build and maintain the email and SMS calendar to align with revenue goals, product releases and availability, and marketing promos.
• Work collaboratively with the marketing and ecom teams to ensure all email marketing aligns with our content calendar and reflects our brand voice and vision.
• Plan, write, brief in, test, and deploy all email and SMS campaigns — this role requires end-to-end ownership.
• Update and optimize all automated email and SMS flows on a seasonal basis.
• Manage, update, and optimize email and SMS on-site captures.
• Own A/B testing, segmentation strategy, and list hygiene.
• Track, report on, and act on KPIs — you use data to make decisions.
• Partner with the ecommerce team on landing page and conversion rate opportunities.
• Oversee our loyalty program, the Dream Team, and make recommendations for program updates and member perks to keep the audience engaged and growing.
• Dig into competitor programs, industry trends, and emerging DTC tactics to consistently bring new retention ideas to the table.
• Own lapsed-customer strategy: identify who's slipping away, why, and build the campaigns to win them back.