Aviso:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca.

The Opportunity:

We’re looking to fill an opening for a Senior Manager, Brand & Growth Marketing, to join our Product Marketing team for Qtrade.

Reporting to the Director, Product Marketing, Direct Investing, the Senior Manager, Brand & Growth Marketing is responsible for driving brand awareness and familiarity, accelerating direct-to-consumer acquisition growth, and optimizing performance across the funnel.

This role drives planning and delivery against DTC targets, leads GTM and integrated campaigns, and is accountable for performance optimization in close partnership with agency and cross-functional delivery teams responsible for website, onboarding, and conversion experiences. You will set targets, oversee performance reporting, and ensure continuous optimization across campaigns and digital journeys.

You will operate confidently at both strategic and executional levels – shaping growth strategy, guiding agency partners, collaborating with product and experience teams, and communicating performance insights to senior stakeholders.

You are passionate about being the “voice of our customer” and understand the importance of being an advocate for them with the ability to explain the value of highly technical concepts in human, relatable, compelling language. As a data-driven, business-minded senior marketer, you will leverage data to uncover meaningful insights to capitalize on a high growth DIY Investing market.

Who you are:

• Service – You put your clients’ needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

What your day looks like:

Brand Leadership

• Assist and support Contribute and help shape the brand strategy to drive awareness, familiarity, and consideration across priority audiences
• Act as a brand steward, ensuring consistency and quality across all channels, partners, and digital touchpoints
• Partner with internal stakeholders to bring the brand to life in a way that is differentiated, credible, and customer centric
• Monitor brand health, competitive dynamics, and consumer insights to inform strategy

Growth & Acquisition Marketing

• Lead integrated acquisition campaigns across paid digital, partnerships, and owned channels to drive new funded clients
• Translate business goals into clear media, creative, and channel strategies
• Partner with agency and internal partners to set targets, define KPIs, and continuously optimize performance
• Build strong, insights-driven briefs that connect customer needs, creative ideas, and media execution

Performance Optimization & Analytics

• Oversee performance optimization across the acquisition funnel, including demand generation, conversion, and cost efficiency
• Partner with experience team members and delivery squads to optimize performance and execute tests across the public website, landing pages, and onboarding journeys
• Establish and lead a measurable experimentation roadmap (A/B testing, messaging, creative, funnel optimization)
• Develop and provide regular performance reporting and insights to Director, informing broader stakeholder updates, translating data into insights and recommendations

Agency & Budget Leadership

• Act as the primary marketing day-to-day contact for media and creative agencies as it relates to campaign execution
• Own planning, forecasting, post-mortem reviews, and optimization discussions with partners
• Oversee campaign pacing, performance optimization, and reporting; make data-driven decisions to ensure strategies are effective and support annual acquisition and growth targets as well as budget parameters