Job Summary:  

The Senior Marketing Specialist leads the development and execution of external communications, marketing content, and digital channel strategies to support enterprise and brand objectives. This role is responsible for creating and managing agent communications, catastrophe (CAT) messaging, and a wide range of marketing materials, while ensuring consistency across all platforms. The position oversees website content and digital optimization efforts to enhance user experience and engagement. Additionally, the role leverages data analytics to assess performance, identify trends, and provide strategic recommendations that drive continuous improvement and marketing effectiveness.

Essential Duties and Responsibilities:  

•    Lead the strategy and execution of external communications for agents, vendors, and key partners 

•    Develop and distribute agent bulletins to ensure clear, consistent, and timely messaging 

•    Manage catastrophe (CAT) communications, delivering accurate and responsive messaging during critical events 

•    Oversee the creation of marketing collateral, including advertisements, brochures, product materials, and tri-folds 

•    Manage and update website content to ensure alignment with brand standards, messaging, and business priorities 

•    Ensure all content and materials reflect a consistent and compelling brand voice across channels

•    Optimize digital channels to enhance mobile responsiveness, usability, and overall customer experience 

•    Identify opportunities to improve digital engagement and ensure alignment with enterprise marketing strategy

•    Lead enterprise-wide promotional product design, sourcing, and ordering initiatives 

•    Coordinate distribution of catastrophe-related materials for insurance villages and field operations 

•    Ensure timely, accurate, and efficient execution of marketing deliverables across initiatives

•    Leverage marketing data, analytics, and performance metrics to identify trends and actionable insights 

•    Evaluate campaign and channel performance to inform decision-making

•    Provide data-driven recommendations to optimize marketing strategies, campaigns, and communication effectiveness 

•    Proactively identify opportunities to enhance processes, tools, and outcomes

•    Communicates with co-workers, management, clients, vendors, and others as needed in a courteous and professional manner. 

•    Maintains the integrity of the company and products offered by complying with federal and state regulations as well as company policies and procedures.

•    May perform other duties and responsibilities as assigned.

Key Competencies:  

•    Communication - Communicates well, delivers presentations, has good listening skills

•    Innovation - Creative, offers new ideas, risk-taker, amenable to change

•    Initiative - Takes action, seeks new opportunities, strives to see projects to completion

•    Computer Skills - Skilled with computers, takes advantage of new technology, learns new tools quickly, uses technology to enhance job performance

•    Organization Skills - Information organized and accessible, maintains efficient work space, manages time well

Job Qualifications:

•    5+ years of marketing experience, preferably in corporate or insurance-related environments

•    Strong project management, organizational, and analytical skills

•    Excellent written and verbal communication skills

•    Experience with website content management, digital marketing, and social media platforms

•    Ability to lead initiatives and collaborate across multiple departments

•    Detail-oriented, proactive, and able to manage multiple priorities in a fast-paced environment

General Information:

All employees must pass a pre-employment background check.  Other checks may be needed based on position: driving history, credit report, etc.

The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position.  It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.      

Heritage Insurance Holdings, Inc. is an Equal Opportunity Employer.  We will not discriminate unlawfully against qualified applicants or employees with respect to any term or condition of employment based on race, color, national origin, ancestry, sex, sexual orientation, age, religion, physical or mental disability, marital status, place of birth, military service status, or other basis protected by law.