(External Growth & Cultural Leverage)

Location: US-based (remote friendly)
Reports to: VP of Brand or CMO
Works closely with: Social, Creative, Growth, Legal, Finance

Role Summary

The Brand Partnerships Manager is responsible for unlocking external attention, credibility, and distribution through creators, brands, and cultural partners. This role owns partnerships end-to-end—from identifying the right partners, to structuring deals, to launching and scaling what works.

This is a commercial, relationship-driven role, not a brand governance role.

What You’ll Own

• Identify and develop high-leverage partnerships with:
• Creators (long-term, not one-off UGC)
• Complementary brands
• Communities, events, and cultural platforms
• Pitch, negotiate, and structure partnership deals:
• Revenue share
• Affiliate / code-based
• Co-branded launches
• Content swaps
• Own partner lifecycle:
• Outreach → close → launch → optimize → renew
• Build repeatable partnership playbooks (what scales vs. one-offs)
• Coordinate internally to bring partnerships live:
• Creative briefs
• Launch calendars
• Distribution plans
• Track performance and ROI of all partnerships.