Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru. Why Work at Brother? Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning. Role Overview As our Senior Marketing Manager, Dealer Enablement, you will play a driving role in cultivating our dealer relationships and driving engagement across multiple touchpoints. This opportunity allows you to lead strategy, foster communication, and support initiatives that significantly impact our sewing dealer network. Duties & Responsibilities Dealer Platform & Digital Experience Lead the strategy, optimization, and performance of the Dealer Support platform and connected systems (CRM, LMS), ensuring a seamless and engaging partner experience Leverage analytics and user insights to continuously improve usability, content impact, and overall platform adoption Partner cross-functionally to align digital tools and resources with dealer needs and business priorities Partner Engagement & Communications Lead a multi-channel communication strategy across newsletters, webinars, events, and digital platforms to keep dealers informed and aligned Partner with Sales, Product, and Marketing to ensure clear, consistent, and impactful messaging across all dealer touchpoints Lead key engagement moments, including national events, trade shows, and critical business communications Enablement, Programs & Go-to-Market Support Drive dealer onboarding, training, and ongoing education to strengthen product knowledge and sales outcomes Develop toolkits, promotional calendars, and launch playbooks to support successful go-to-market execution Lead all aspects of programs that reinforce partner engagement, including learning initiatives and sales enablement resources Insights, Feedback & Strategic Leadership Establish and lead feedback channels (surveys, councils, analytics) to measure satisfaction, engagement, and program effectiveness Convert insights into actionable strategies that improve partner experience and drive business results Lead cross-functional initiatives and teams, setting vision, performance indicators, and continuous improvement plans for the partner experience function Experience & Qualifications Education Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field Experience: Minimum 10 years of a combination of proven experience spanning the following areas: Experience in partner marketing, dealer communications, event/trade show management, or customer experience Shown success leading large-scale events, tradeshows, and digital platform initiatives Strong leadership and project management experience Software/Technical Skills: Proficiency in CRM, CMS, or communication tools (Salesforce, SharePoint, Constant Contact, etc.) Familiarity with Partner Portal Tools / Platforms Other Skills/Knowledge/Abilities: Effective leadership and cross-functional project management skills Outstanding written and verbal communication skills Analytical and data-driven mentality with the ability to translate insights into strategy Ability to build strong internal and external collaborator relationships Excellent attention to detail Capability to manage large-scale events, tradeshows, and digital platform projects Knowledge of the sewing, crafting, and creative retail community Additional Details for This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid Base Salary The targeted base salary range for this position is $ 145,000- $ 165,000 per year. Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. Additional Compensation This position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at  https://mybenefits.nfp.com/Brother/2026/guidebook/ Our Mission, Vision & Culture Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at [email protected] .