The Director, Channel Strategy is the strategy spine of Pizza Hut’s omnichannel system, responsible for defining how channels work together to drive growth across the guest journey.

This role sets the global direction for channel roles, interaction, and experience, ensuring that acquisition, conversion, and frequency operate as a connected system—enabling markets to drive stronger performance through consistent, scalable, and guest-led approaches.

Critically, this role does not execute channels—it defines the system that markets operate within, ensuring clarity on how performance is created and scaled across the business.

Key Responsibilities

Define the Global Channel Strategy & Roles

Establish the role of each channel across the ecosystem (e.g., owned, marketplace, physical)
Define channel roles, trade-offs, and economics across the guest journey
Ensure channels operate as a connected system, not independent silos
Clarify how channels contribute to acquisition, conversion, and service

Design the Connected Guest Journey

Define how guests move across channels from discovery → purchase → fulfillment
Establish experience principles that guide:
continuity and ease of experience
handoffs between channels
channel interaction
Ensure the system is optimized for conversion, AOV, and overall experience

Establish Global Standards + Local Flexibility

Define what must be globally consistent:
measurement approach
experience principles
channel roles and interaction
Define where markets adapt based on local context:
competitive dynamics
commercial execution
channel mix

Develop clear playbooks and guardrails to enable effective market execution

Lead Channel Measurement & Performance Framework

Define how performance is measured across channels, including:
contribution / profitability
channel mix
AOV
conversion
Ensure decisions are grounded in total system performance, not isolated channel metrics
Partner with Finance and Analytics to align on incrementality and ROI frameworks

Translate Strategy into Actionable Frameworks

Partner with global and market teams to translate strategy into:
experience best practices
merchandising and conversion frameworks
channel playbooks
Ensure outputs are simple, actionable, and scalable across markets

Cross-Functional Leadership & Alignment

Act as a connector across Brand, D&T, Operations, and Finance
Align roadmaps and priorities to ensure coherence across the system
Enable markets to execute more effectively by providing clarity and structure

What This Role Owns

Global channel strategy across the ecosystem
Channel roles, interaction, and economics
Connected guest journey and experience principles
Channel measurement framework (conversion, AOV, mix, contribution)
Global standards and scalable playbooks

What This Role Does NOT Own

Channel performance management at the market level
Campaign planning, calendars, or execution
Media planning or activation
Platform development or engineering
Restaurant operations

Qualifications:

You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
8-12 years of experience in omnichannel, ecommerce, or marketplace strategy
Deep understanding of how to drive conversion, AOV, and channel economics
Ability to think in systems, not individual channels
Experience working across owned, marketplace, and physical environments
Proven ability to translate complex strategy into clear, actionable frameworks
Strong cross-functional leadership in matrixed organizations
Bias toward commercial impact and practical application
Plus: QSR experience and global roles

Salary Range: $164,500 - $174,240 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.